As the leading professional marketing association in Australia, the Australian Marketing Institute offers a platform to advance your thinking, develop your skills, fuel your development and fulfil your potential – so that you are equipped to take on the challenges of a changing marketplace. The Australian Marketing Institute's representation of the marketing profession goes all the way back to 1933. Since then, we have continually evolved to meet the changing needs of the marketing profession. Today the AMI represents marketing professionals throughout Australia across a range of marketing disciplines, business functions and industries. The AMI has established strong links with business, academia and government to become the leading voice of the marketing profession. The AMI's leadership role in advancing the marketing profession has resulted in the emergence of Certified Practising Marketer (CPM) accreditation as a practising benchmark, a range of short courses, events and training that prepare marketers for the challenges of tomorrow, marketing metrics tools, annual awards of recognition of outstanding achievements, the emerging marketers programme, the establishment of a Code of Professional Conduct and accreditation for tertiary marketing courses around Australia. As the leading professional membership body for marketers around Australia, members provide guidance on the priorities of the AMI through a National Board of Directors and elected State Councils. In addition to the many offerings available to members, State Councils conduct events to ensure topics of local interest are also addressed.