Sharlene Zeederberg

I am both an experienced researcher and skilled facilitator, with 18 years experience developing insight from research and running countless workshops. Whilst I have a strong FMCG background, having worked for both Unilever and Nestle in various capacities, my experience also includes work on financial, entertainment, retail and healthcare brands. I have worked both sides of the fence, in agencies and in large corporates, and have experienced both marketing and research roles across the whole spectrum, including advertising and NPD development as well as strategic planning. I am passionate about consumers, about creativity and about brand integrity. My focus is always to provide clients with meaningful and exciting consumer insight that solves their business issue. Specialties: Facilitating, Strategic Planning, Consumer Insight, Market Research, Brainstorming, Creative Thinking, Workshops
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