Greta is the founder and Director of Greta Donaldson Publicity. Greta graduated from Deakin University with a BA in Communications in 1990. In 1991 Greta moved to Sydney as a graduate and found work with The Lock Partnership founded by Simon Lock, the founding father of Australian Fashion Week. In 1995 Greta travelled to London to work with the larger than life American Architect and Civic Arts visionary, Eric R. Kuhne and the company he founded CivicArts / Eric R. Kuhne and Associates. In 2000 Greta returned to Australia and worked as a Senior Publicist at the Seven Network. Greta publicised Seven News, Today Tonight as well as national drama, lifestyle, sport and international programs. In 2002 Greta founded Greta Donaldson Publicity one of Australia’s most experienced, dynamic, creative and versatile boutique PR Consultancies specialising in strategic and commercial growth for clients seeking Public Relations Services. Greta is hands-on and hardworking, she has worked extensively in the PR industry for 23 years, working with many of Australia’s leading corporate companies, celebrities, personalities and national media. Greta has represented Esso Australia (ExxonMobil), L’Oreal, and Red Bull, Australia. She has had extensive experience across numerous industries such as retail, travel, hospitality, beauty, sport, entertainment, home/design, property and has delivered major campaigns for BMW Australia, Lavazza, BVHE, Colliers International and Disney. Greta is also the founder and Director of Prospect 360, a company she created in 2007 that specialises in seminars that allowed young people to experience the media industry from an insider’s perspective. Since 2007 over 3,500 young people have heard editors, reporters, producers and presenters from print and broadcast organisations share their secrets. Strengths: Strategic Public Relations Consulting, Media Relations, Publicity, Media Training, Digital PR, Sampling Campaigns and Sponsorship Leveraging.