Zumbo Overcooked As Show Suffers Worst Ratings Since Debut

Zumbo Overcooked As Show Suffers Worst Ratings Since Debut
SHARE
THIS



As keen readers of B&T would know we’ve been keeping an eagle-eye on Channel Seven’s much vaunted pastry program Zumbo’s Just Desserts.

And, as some of you have duly noted and even emailed in, we’d not hung any shit on it for over a week now. But the truce may well be over, because last night’s figures were the lowest the show has seen since its debut.

According to OzTAM figures, Zumbo scraped just 657,000 viewers in the metro region last night, coming in 18th on the leaderboard behind rival network shows like Australian Survivor (662,000), Married At First Sight (843,000) and The Block (903,000), which took the crown for best entertainment program of the night.

Seven managed five shows in the top 20 overnight, with Seven News leading the pack, however it was Nine that boasted the highest – six shows – on the ratings leaderboard, three of which held down spots in the top five.

It comes just as we questioned if we’d been too hard on old Zumbo and his Just Desserts, with the show lifting in audience ratings the past few episodes to hold a steady audience of around the 800,000 mark.

Last Wednesday’s episode saw 880,000 metro viewers tune in to watch it on free-to-air, ahead of Nine’s Married at First Site (810,000) and The Block (792,000), as well as Ten’s Australian Survivor (728,000).

But after last night’s plummet, we wonder if perhaps Zumbo’s Just Desserts has lost its magic touch and is officially overcooked.

 

Please login with linkedin to comment

Advertising Standards Bureau Fast Ed Free Targeted Media zumbo's just desserts

Latest News

Mark Zuckerberg, chief executive officer of Facebook Inc., listens as Narendra Modi, India's prime minister, not pictured, speaks during a town hall meeting at Facebook headquarters in Menlo Park, California, U.S., on Sunday, Sept. 27, 2015. Prime Minister Modi plans on connecting 600,000 villages across India using fiber optic cable as part of his
  • Technology

“No F*cking Way!”: Pink Floyd Frontman Refused To Give Mark Zuckerberg Rights To Song

Roger Waters, co-founder of Pink Floyd, said he refused to give Mark Zuckerberg the rights to use hit song Another Brick in the Wall (Part Two). Waters was speaking at a pro-Julian Assange event when he said that he had been offered a “huge, huge amount of money” for the use of the 1979 hit […]

by B&T Magazine

B&T Magazine
Accor Celebrates Aussie & NZ Cities With New ‘Go ALL Out’ Campaign
  • Campaigns

Accor Celebrates Aussie & NZ Cities With New ‘Go ALL Out’ Campaign

Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]

Marketing Firm Silverbean Set To Double Headcount To Support New Client Wins
  • Marketing

Marketing Firm Silverbean Set To Double Headcount To Support New Client Wins

Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]

Xandr Launches New Guide Exploring The Future Of Identity
  • Advertising
  • Technology

Xandr Launches New Guide Exploring The Future Of Identity

Xandr, AT&T’s advanced advertising company, today released “Shaping the Future of Identity,” an industry guide exploring the approaches for buyers and sellers, as well as market participants, as they evaluate identity solutions in preparation for a future without third-party cookies.

GTI Appoints New GM Of Marketing & Strategy, Snares Fresh Client
  • Marketing

GTI Appoints New GM Of Marketing & Strategy, Snares Fresh Client

Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]

Hospitality Networking Platform Clipboard Launches Equity Crowdfunding Campaign
  • Campaigns
  • Marketing

Hospitality Networking Platform Clipboard Launches Equity Crowdfunding Campaign

Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]