Zumbo Overcooked As Show Suffers Worst Ratings Since Debut

Zumbo Overcooked As Show Suffers Worst Ratings Since Debut
SHARE
THIS



As keen readers of B&T would know we’ve been keeping an eagle-eye on Channel Seven’s much vaunted pastry program Zumbo’s Just Desserts.

And, as some of you have duly noted and even emailed in, we’d not hung any shit on it for over a week now. But the truce may well be over, because last night’s figures were the lowest the show has seen since its debut.

According to OzTAM figures, Zumbo scraped just 657,000 viewers in the metro region last night, coming in 18th on the leaderboard behind rival network shows like Australian Survivor (662,000), Married At First Sight (843,000) and The Block (903,000), which took the crown for best entertainment program of the night.

Seven managed five shows in the top 20 overnight, with Seven News leading the pack, however it was Nine that boasted the highest – six shows – on the ratings leaderboard, three of which held down spots in the top five.

It comes just as we questioned if we’d been too hard on old Zumbo and his Just Desserts, with the show lifting in audience ratings the past few episodes to hold a steady audience of around the 800,000 mark.

Last Wednesday’s episode saw 880,000 metro viewers tune in to watch it on free-to-air, ahead of Nine’s Married at First Site (810,000) and The Block (792,000), as well as Ten’s Australian Survivor (728,000).

But after last night’s plummet, we wonder if perhaps Zumbo’s Just Desserts has lost its magic touch and is officially overcooked.

 

Please login with linkedin to comment

Advertising Standards Bureau Fast Ed Free Targeted Media zumbo's just desserts

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]