Facebook head honcho Mark Zuckerberg has unveiled the company’s 10 year plan at its present F8 developers conference in San Francisco and he’s managed to fit it all onto a single graphic.
It’s arguably not crystal clear at first glance but suggests that the next three years there’ll be a focus on Facebook’s existing ecosystems while things like video, search, groups and its apps (WhatsApp, Messenger and Instagram) come into play in the following five years.
“That’s the road map for the next 10 years,” Zuckerberg told delegates. “We are building the technology to give anyone the power to share anything they want with anyone else.”
It has been reported that Facebook will use the F8 conference to launch a raft of new products and features. It is understood that the company will increasingly focus on VR, augmented reality and even internet services delivered by drones.
Zuckerberg also used his presentation for a veiled stab at Presidential hopeful Donald Trump.
“I hear fearful voices calling for building walls and distancing people they label as others,” Zuckerberg said onstage. “If the world starts to turn inwards, then our community will just have to work even harder to bring people together.
“Instead of building walls, we can help people build bridges,” he said. “Instead of dividing people, we can help bring people together.”
VA Media has announced the launch of new YouTube content ID service for producers, production companies and film & television distributors. VA Media owns and manages some of the world’s largest movie and TV-based YouTube channels, including Movie Central– which boasts an impressive 20M views monthly. The newly announced fee-based service is designed to enable […]
Finalists in one of New Zealand’s most prestigious art awards will have their works showcased around the country as part of an oOh!media campaign with the Urban Art Foundation. Works from artists Russ Flatt, Andrea Gardner, Brit Bunkley, Carmen Simmonds, Richard Darbyshire, Rosie Parsonson, Maryrose Crook, Kate van der Drift, Scott Gardiner, Darryn George and […]
Leading fashion destination and home to brands such as ÉSS THE LABEL (company owned), Zulu & Zephyr, Bec & Bridge, and Neuw Denim, Splice Boutique has appointed The Wired Agency as their exclusive digital marketing partner. Originating from Sydney’s Northern Beaches, Splice Boutique now ships globally with 70% of their business driven via ecommerce, making […]
With COVID-19 having changed the way professional sport is played, now is the time for marketers to rethink how they approach sports marketing. Social distancing restrictions have meant empty (or mostly empty) stadiums are now a norm. Fans are also getting used to seeing their favourite players in masks and listening to fake cheering. But […]
DoubleVerify has released its ‘Four fundamental shifts in advertising during 2020’ report. This international study considers the impact that device types, evolving news cycles, and new ad technologies have had on consumers’ engagement with online brand promotions. The study, conducted with over 10,000 respondents across France, Germany, Spain, the UK, and the US, shows that: Content […]
The Australian Podcast Awards (APAs) today announced its 2020 judging panel – a list of global and local industry heavyweights who will together determine the best Australian podcasts of 2020. Media personalities and podcast creators Osher Günsberg and Georgia Love join this year’s judging panel, along with News Corp’s National Entertainment Editor, Jonathan Moran, The […]
Where do brands go in a crisis? Do they disappear if they don’t advertise? What role can they play in our today and tomorrow? And why should we care? Industry commentator Kate Smither offers her thoughts… In “How not to plan”, the authors debunk the myth of brand lifecycles. They argue that the focus on […]
Bauer Media has partnered with Fremantle to create and launch an online web series celebrating the 40th anniversary of the iconic Australian Women’s Weekly Children’s Birthday Cake Book. Each episode of the 4 x 10-minute series called, Cake My Day, features three passionate and aspiring home bakers from diverse backgrounds replicating their own masterpieces from […]
Cummins&Partners have today launched their first campaign for Nufarm, one of the world’s leading developers and manufacturers of seeds and crop protection solutions, headquartered in Melbourne. The “Australian Through & Through” campaign comes after C&P were awarded creative and media responsibilities for Nufarm’s brand work in June. The national brand campaign celebrates regional positivity and focus, reminding […]