ZOO Saves-the-Day For Vanuatu

ZOO Saves-the-Day For Vanuatu
SHARE
THIS



On Friday 13th March 2015, Cyclone Pam smashed into Vanuatu at wind speeds of over 270km/h, devastating communities across the country. As the news came through on Saturday morning, the last thing on the mind of the ZOO team was the TV shoot they were about to commence for Vanuatu Tourism.

“I was shocked to wake up on that morning to see the sheer devastation the cyclone had left behind – we knew that people we knew would be hurt and in pain,’’ said Mark Lees, Sydney ECD.

Sean Cookson, Sydney GAD, added: “As soon as I got into the office, I called the staff into the boardroom and we all got our heads together – everyone in the agency was determined to somehow help.’’

From the ensuing brainstorm arose a totally new, strategic and integrated idea; a way to support the people of Vanuatu in a time of crisis by asking Australians to donate just one day of their paid annual leave.

Pawl Cubbin, ZOO Group CEO, said: “We heard there were more than 70,000 children affected by the cyclone, including many who lost homes and schools and were facing food and water shortages, so we approached Save the Children, who have been working in Vanuatu for more than 25 years and began responding to the disaster as soon as the storm had passed.

ZOO and Save the Children are extremely grateful for all the people at VnR Creative, Sound Reservoir and Adstream, who selflessly donated their time and effort – along with all the Sydney staff – to help make this important campaign happen.”

The idea is very strong and very simple indeed.

ZOO created a web site called Save-the-Day. Going to the website, people can pledge a day, or as many days of their paid leave as they can afford. After pledging, people then contact their work’s payroll department who send the calculated, tax-free cost of the donated day’s holiday direct to Save the Children Australia.

“After the 2004 boxing day Tsunami, ZOO staff helped the people of India, and for the last five years a number of our staff have worked hard to assist World Vision and Homelessness in Australia, amongst other causes.

“We are delighted to find a way that Australians can help people in need in Vanuatu, without having to directly pull cash out of their pocket to do so. Times are tough for everybody, but with Save-the-Day people can donate something they might never miss,” said Cubbin.

Please login with linkedin to comment

brand ambassador Chevrolet drinkable billboard Food blogs

Latest News

Bankwest Unveils New Work Via Its Bespoke WPP Agency Union
  • Campaigns

Bankwest Unveils New Work Via Its Bespoke WPP Agency Union

Union, WPP AUNZ’s bespoke national group model created to service Bankwest, has launched a new national brand campaign for the visual-style terms and conditions the financial institution developed with the University of WA in a bid to make T&Cs more engaging for customers. Bankwest has rolled out visual terms and conditions for its Bankwest Easy […]

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria
  • Media

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria

The first ever web series to be funded by both Screen Australia and Film Victoria for TikTok, will launch on May 17. Produced by Hayley Adams and Michelle Melky, and directed by Logan Mucha, Scattered is a new queer drama comprised of 38 x 1-minute daily eps. It follows three best friends, Jules, Sami and […]

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast
  • Media

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast

Schwartz Media will extend its audio offering with a new culture podcast. Building on the success of its flagship daily news podcast 7am, and it’s growing arts and culture coverage, Schwartz Media is launching new podcast The Culture at the end of the month. Award-winning journalist, editor of 7am and pop-culture obsessive Osman Faruqi will […]

Attracting Customers With Horseshoe Magnet
  • Advertising
  • Opinion

How To Nurture Your Online Customers And Turn Them Into ‘Brand Evangelists’

Building a connection with existing customers is just as integral to any marketing strategy as winning new ones, but how do we turn customers into spokespeople for our brands? By Peggy de Lange, VP of international expansion at Fiverr It’s a well-known rule of thumb that it costs 5-times more to get a new customer […]

by B&T Magazine

B&T Magazine
Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’
  • Campaigns

Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’

In the next instalment of the ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, Lion and 72andSunny continue their partnership with work from Vice and Aaron Gocs (Gocsy). Gocsy is a beloved icon of Australian outsider comedy who creates content for Vice and his own broadcast channels. As part of the highly successful ‘Proudly Ordinary’ brand […]

Have You Seen Trevor?
  • Marketing

Have You Seen Trevor?

Love an opinion piece with a mystery headline? You'll love this. Even more so if you're stuffing your gob with cake.

Opinion

by Kathleen Farmilo

Kathleen Farmilo