ZenithOptimedia Melbourne has announced the launch of the ZO Fitbit Challenge to the Melbourne media fraternity to see who is the ‘Fittest Media Bit’.

In the lead up to ZenithOptimedia’s Open Day for media partners on September 17, the ZO Fitbit Challenge will see 10 media professionals battle each other to see who can take the most steps, climb the most floors, cover the most kilometres, and get the most sleep.

The highlight of the challenge will be a 3.8km lap of ‘The Tan’ where the contenders will race each other for the fastest time.

“With Fitbit’s help we can help the media industry show off more abs and less slabs,” said ZenithOptimedia MD Nickie Scriven.

Revealing the results (including video footage) of the Fitbit Challenge is a key part of the client activation sessions at ZO’s Open Day.

ZO clients to be showcased include Honda, Honda MPE, Peter’s, Members Own Health Funds, Teacher Health Fund, Victorian Government, Puma and KPMG.

“This is all about us driving closer working relationships with our media partners. We want to ensure they understand our clients’ strategies and really embrace the role that each of their mediums play in a connected consumer experience for our client’s brands, delivering results for their business KPIs,” said Scriven.

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