ZenithOptimedia Throws Down Fitness Gauntlet To Melbourne Media

ZenithOptimedia Throws Down Fitness Gauntlet To Melbourne Media

ZenithOptimedia Melbourne has announced the launch of the ZO Fitbit Challenge to the Melbourne media fraternity to see who is the ‘Fittest Media Bit’.

In the lead up to ZenithOptimedia’s Open Day for media partners on September 17, the ZO Fitbit Challenge will see 10 media professionals battle each other to see who can take the most steps, climb the most floors, cover the most kilometres, and get the most sleep.

The highlight of the challenge will be a 3.8km lap of ‘The Tan’ where the contenders will race each other for the fastest time.

“With Fitbit’s help we can help the media industry show off more abs and less slabs,” said ZenithOptimedia MD Nickie Scriven.

Revealing the results (including video footage) of the Fitbit Challenge is a key part of the client activation sessions at ZO’s Open Day.

ZO clients to be showcased include Honda, Honda MPE, Peter’s, Members Own Health Funds, Teacher Health Fund, Victorian Government, Puma and KPMG.

“This is all about us driving closer working relationships with our media partners. We want to ensure they understand our clients’ strategies and really embrace the role that each of their mediums play in a connected consumer experience for our client’s brands, delivering results for their business KPIs,” said Scriven.

To follow the action, visit the dedicated Facebook page here.

Pic caption: Names from top left: Tamara Pannett, Ben Hepworth, Sally Callan, Jessica Winterburn, Christina Voss, Shaana Boyes,
Bottom from left: Josh Tanner, Patty Healey, Chris Bell
Absent: David Cordner




Please login with linkedin to comment

evolis will.i.am

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]