ZenithOptimedia Melbourne has announced the promotion of Jo Fawkner to Melbourne investment director following a restructure of the growing agency into three key areas around investment, strategy and digital.

Fawkner, previously group investment director, has been with the agency for four years and with her new role she will join the Melbourne leadership team, reporting directly to ZenithOptimedia Melbourne managing director, Nickie Scriven.

“Jo is a true professional with great attention to detail, great relationships with the media and the ability to deliver exceptional value for our clients,” Scriven said.

“Her promotion comes at an exciting time as we have been putting on new staff in the areas of search, digital and senior traders to cater for some recent business wins including Fitbit, Members Own Health Funds, Teacher’s Health Fund and Levantine Hill Wines – with a couple of other new pieces of business to be announced soon,” said Scriven.