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Reading: ZenithOptimedia Melbourne Appoints Katrina Stratton To Group Business Director
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B&T > Marketing > ZenithOptimedia Melbourne Appoints Katrina Stratton To Group Business Director
Marketing

ZenithOptimedia Melbourne Appoints Katrina Stratton To Group Business Director

Tim Addington
Published on: 19th April 2016 at 9:44 AM
Tim Addington
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ZenithOptimedia Melbourne has expanded its senior leadership team with the appointment of Katrina Stratton to the role of group business director.

Stratton is no stranger to the media industry, having worked extensively for the last twenty years on both media agency and media owner sides, most recently for News Corporation.

She said, “I’m delighted to be joining such a dynamic and passionate group who are so focused on building best-in-class relationships and maximising ROI for clients. I’m thrilled to be joining Nickie and the Melbourne team at such an exciting time.”

ZenithOptimedia Melbourne managing director Nickie Scriven added, “Katrina is extremely well regarded and she’s the perfect fit for our business. A natural born leader, her ability to inspire and motivate both her team as well as our clients will make her a huge asset to the business.

“I have no doubt her contribution to ZO and our leadership team will be instrumental in driving successful business, marketing and media solutions for our clients.”

Stratton will start on May 16.

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Tim Addington
By Tim Addington
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Tim Addington is a communications professional with decades of experience in journalism and public relations across leading newspapers, magazines, and agencies in the UK, Middle East, and Australia. He is the founder and Director of TAG PR. Tim's extensive career includes serving as the head of Publishers Australia and Communications Director at independent Sydney advertising agency The Works. Tim was the Associate Publisher and Editor of B&T from 2007 to 2012. Prior to his time in Australia, he worked as the launch News Editor and then Editor of Campaign Middle East. He began his career at London’s largest news press agency before moving on to UK national daily newspapers. Tim is also an active participant in the industry, regularly moderating at conferences and serving as a judge for the CommsCon, Mumbrella, and B&T Awards.

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