It’s late November. The sun is shining, the BBQs are sizzling, Michael Bublé has finished defrosting and is crooning Jingle Bells loud and clear over the Woolies speakers.
You should be out buying last-minute gifts, planning Christmas day feasts, and getting in the spirit of the silly season. Instead – if you’re one of us chumps lucky enough to work in marketing – you’re most likely shut up inside, drowning under a mountain of end-of-year reports, audits, budgets and year-ahead strategies. Sound familiar?
Never fear – if analysing your social media performance is one of the many things on your to-do list this Q4, it just got a whole lot easier.
For the first time, social media brand health tool Zavy has released a set of industry-leading social media benchmarks – aggregated from over 1.3 million posts across Australia and New Zealand.
Zavy’s Social Media Content Benchmarks report is a fast and simple way to compare your content metrics against your industry competitors – without having to manually trawl through screeds and screeds of your competitors’ content. Because who has time for that this time of year?
The report is the first public release of Zavy’s huge wealth of data across Australia and New Zealand and is the latest in Zavy’s efforts to help businesses boost and track their brand through social media.
Without a clear idea of how your competitors’ content is performing, knowing where you stand is a shot in the dark – so having these benchmarks on hand will be a massive boon for brands and organisations wanting to measure their social media activity against their competitors.
The benchmarks measure engagement: likes, comments and shares, across Facebook and Instagram, categorised by industry and following size. In addition, the data also includes a sentiment score – a feature unique to Zavy that allows users to go beyond counting interactions to understand how their audience are feeling about their content.
In Zavy’s free social content benchmark report, you’ll find just a fraction of the insights Zavy users get every day:
- Key benchmark data from more than 1.3 million social posts across Australia and NZ, categorised by industry and social following size.
- Sentiment scores to dive deeper into how audiences are feeling.
- Insight on how you can use this data to grow your brand on social media.
You’ll also go in to win six months free of Zavy – just by downloading!
Benchmarks like Zavy’s are extremely useful for auditing your past content – but they’re also a massive help in creating a strategy for the future.
Track trends across your industry, create more meaningful connections with your audience and set tangible goals for the year ahead.
Whether you’re a business owner, leader, marketing manager or social media marketer – you’re going to want to download these benchmarks and look at how your social media performance measures up. In this ever-changing landscape, it’s more important than ever to stay ahead of the game.
(And keep an eye out for an exciting new tool with even more benchmark data coming your way in 2023!)