Integrated communications agency Zadro has announced the launch of ZU (Zadro University) – a training program set to equip PR and marketing professionals with practical skills.
Four one-day sessions (called ‘Safaris’) are open to marketing and communication professionals and teams, business owners, other agency staff, and anyone who purchases communication services.
A mix of theoretical and practical training, each Safari will demonstrate how to combine the disciplines of marketing, PR, social, digital, and design with an integrative approach.
Zadro founder and managing director Felicity Zadro said ZU was a response to the huge effort of teaching staff and clients about the power of integrated over the past 10 years.
“Our recruits are coming from a marketing or PR background; however, we need both skill sets in one person to do what we do,” she said.
“So, we wanted to find a way of streamlining the training process, ensuring we could share our knowledge and experience with our clients, the industries in which we work and the sector.
“The highly skilled team at Zadro are set to share real examples and personal knowledge of the industry with others. The content is solid, interesting and provides a real chance to learn what professionals need on the ground.”
ZU will be offered via an open course where participants can join a class of peers from varied companies and industries, or a tailored Safari package for team members of a single organisation or group.
Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]
Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]
Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]
Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]
Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign. “We thought it would be fun to see some other iconic Australian brands back […]
Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]