Integrated communications agency Zadro has announced the launch of ZU (Zadro University) – a training program set to equip PR and marketing professionals with practical skills.

Four one-day sessions (called ‘Safaris’) are open to marketing and communication professionals and teams, business owners, other agency staff, and anyone who purchases communication services.

A mix of theoretical and practical training, each Safari will demonstrate how to combine the disciplines of marketing, PR, social, digital, and design with an integrative approach.

Zadro founder and managing director Felicity Zadro said ZU was a response to the huge effort of teaching staff and clients about the power of integrated over the past 10 years.

“Our recruits are coming from a marketing or PR background; however, we need both skill sets in one person to do what we do,” she said.

“So, we wanted to find a way of streamlining the training process, ensuring we could share our knowledge and experience with our clients, the industries in which we work and the sector.

“The highly skilled team at Zadro are set to share real examples and personal knowledge of the industry with others. The content is solid, interesting and provides a real chance to learn what professionals need on the ground.”

ZU will be offered via an open course where participants can join a class of peers from varied companies and industries, or a tailored Safari package for team members of a single organisation or group.