Yumtable Partners With Uber And Takes Dining Digital

Yumtable Partners With Uber And Takes Dining Digital
SHARE
THIS



Just when you thought technology couldn’t disrupt life any more, along comes Yumtable, a website and app that takes the hassles (was there ever a hassle?) of booking a restaurant table.

Well, it’s probably a little more than that. You whack in your postcode, what type of food you want to eat and all the possibilities pop-up immediately and, usually, with pretty hefty discounts too.

And having recently partnered with ride sharing app Uber, you can now get chauffeured to your restaurant; wined and dined, and bought back home all with a click on an app.

Yumtable’s general manager Levi Aron agrees the site’s success has come on the back of the rise of the “foodie” and shows like My Kitchen Rules and MasterChef. But it’s also good business for the restaurants themselves, helping them fill empty seats on quiet nights.

AAEAAQAAAAAAAAJ4AAAAJGU2N2Q1Yjc4LTFiY2EtNDBkYi1iNmYyLTVjY2MxOGVkMWY2Zg

Aron says Yumtable’s customers are typically under 40 and more likely to be female. Unsurprisingly, Aron says the brand’s success has been, in most parts, to its social media strategy.

“It’s all about becoming a strong brand in the restaurant space and we achieved this by building up our presence on Facebook, Instagram, Twitter as well as running countless campaigns that has increased brand awareness and on-boarding of new customers,” he told B&T.

“Partnering with like-minded brands and companies with similar demographics has helped push Yumtable to the forefront of our customer’s minds, engaging with them in ways like never have been realised before. An example of this is our strong ongoing partnership with Uber across social, API integration, and general unity when pushing dining and Uber resulting in the world first birth of #UberDINING,” he said.

Aron is also a “data is king” afficianado. He says data these days is the thing that gives marketers the jump on the competition.

“By carefully analysing data and using smarts to be able to automate the sequencing of this data, you are empowered and able to pinpoint campaigns, bringing maximum ROI to any marketing, sales, or general direction that you take.

“In its simplest level data enables us to quickly identify where we may be light on certain cuisines in particular regions, thus driving our sales teams to concentrate on this void. Data helps us understand how our diners are using the app and website, what they are searching for, what they like, what they would like to see more of etc etc. If data does not take a pivotal position in your business strategy change that today,” he said.

Yumtable have been announced as finalists in the StarTrack ORIAs, winners to be announced at STORIAS 23 July.

 

Please login with linkedin to comment

'Home Away From Home’ Advertising Standards Bureau Carl Ratcliff

Latest News

Mobile Pnone Shopping Online With A Debit Card
  • Marketing
  • Technology

Ultra Commerce Acquires Vesta eCommerce

Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]

Top Creatives Launch #OnlyOneInTheRoom Collective To Tackle Diversity In AdLand
  • Campaigns
  • Marketing

Top Creatives Launch #OnlyOneInTheRoom Collective To Tackle Diversity In AdLand

While Australia is the most diverse country in the world, with 30 per cent of people born overseas, this is not reflected in the advertising industry. Only 16 per cent of people in advertising are culturally diverse and often, they are the only one in the room. A collective of professionals from across the industry, […]

by B&T Magazine

B&T Magazine
Saatchi & Saatchi Melbourne And VMLY&R Melbourne Head Aussie Gold Winners In Day One Of Cannes Lions
  • Advertising

Saatchi & Saatchi Melbourne And VMLY&R Melbourne Head Aussie Gold Winners In Day One Of Cannes Lions

The first day of Cannes Lions Live saw the announcement of winners for Pharma, Health & Wellness, Outdoor, Print & Publishing, and Design Lions. Kicking things off with The Lions Health and United Nations Foundation Grand Prix for Good was AMW BBDO London, who won the Lion for ‘addresspollution.org’. It was created for COPI, the […]

by B&T Magazine

B&T Magazine
Radio Host Jackie O Becomes Weight Watchers Ambassador
  • Marketing

Radio Host Jackie O Becomes Weight Watchers Ambassador

WW (formerly Weight Watchers) has announced that KIIS FM radio host and The Masked Singer panellist, Jackie Henderson, has joined the WW family as a WW Ambassador. Having felt a shift in her health and confidence, Jackie has enlisted the help of WW’s science-backed program and award-winning app to support her in losing 10 to […]

MFA Updates Transparency Framework For Advertisers & Agencies
  • Media

MFA Updates Transparency Framework For Advertisers & Agencies

The Media Federation of Australia (MFA) has released the 2021 MFA Transparency Framework, outlining a set of best-practice principles of transparency for agencies and advertisers to follow. First developed by the MFA Board and executive in 2015, the updated Framework reflects progress and changes in the marketplace, and moves to a principles approach to accommodate […]

Matt Cooney Joins Saatchi & Saatchi As National Chief Growth & Marketing Officer
  • Advertising
  • Media

Matt Cooney Joins Saatchi & Saatchi As National Chief Growth & Marketing Officer

Matt Cooney has extended his chief growth officer role in the Publicis Groupe to take on national growth and marketing for the Saatchi & Saatchi Australia brand. Cooney, who has led his own Sydney-based consultancy as well as previously running new business at Host, is a seasoned operator having also served on management teams at […]

Inclusive Marketing: Microsoft’s Five Mindset Shifts Every Brand Can Make
  • Partner Content

Inclusive Marketing: Microsoft’s Five Mindset Shifts Every Brand Can Make

According to Microsoft’s head of global multicultural & inclusive marketing MJ DePalma, brands must ensure they are building care-centric relationships with their customers. Friendships take work. But most of us would agree that the best of them are not only worth our investment, they’re invaluable. Having friends who empathize with us, consider our needs, have […]

Partner Content

by B&T Magazine

B&T Magazine
New Council For In-House Agencies, The In-House Agency Council, Launches In Australia
  • Advertising
  • Media

New Council For In-House Agencies, The In-House Agency Council, Launches In Australia

Australia’s growing list of in-house agencies now have access to a connected community with the launch of the In-House Agency Council (IHAC) steered by founder and chairman CEO Chris Maxwell. Established with the objective to help marketers maximise their in-house agencies by attracting the best talent, building capability along with benchmarking and sharing industry best […]

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners
  • Campaigns

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners

In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media
  • Advertising

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy
  • Advertising
  • Campaigns

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy

Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health
  • Marketing
  • Media

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health

Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal
  • Advertising
  • Media

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal

ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]