Y&R Sydney has been appointed to handle the creative account of clothing chain Best&Less.

Seeking a creative agency with brand expertise and exceptional retail credentials, Best&Less saw Y&R Sydney as the perfect fit with Y&R’s retail and shopper marketing IdeaWorks offering.

Best&Less head of marketing & e-commerce Linda McDonald said: “We are excited to be embarking on a new relationship with Y&R as our strategic and creative, retail partner.

“Their experience and capability in the retail space is fantastic, and we are looking forward to them playing a key role in the future of Best&Less.

Y&R ANZ chief executive officer Pete Bosilkovski said: “We are thrilled to be partnering with Linda and the passionate team at Best&Less to help build a brand platform that seamlessly connects the entire customer journey at every stage.

“Our retail unicorn Danny Lattouf will be core to this partnership applying customer first thinking to help shape thein-storee brand experience.”

Y&R ANZ head of retail Danny Lattouf said: “It’s an absolute pleasure to partner with the team at Best & Less. An iconic Australian, high performing, retailer with a strong focus on the customer.

“Having started my retail career in Best & Less at the age of 14, I’m excited to play a role in designing impactful experiences for Best & Less customers.”