Y&R Sydney has today announced the appointment of Katie Dally as general manager.

As part of the evolution, the agency has made structural changes to the leadership team, which has seen the business part ways with Sasha Firth who held the role of managing director.

Pete Bosilkovski, chief executive officer Y&R ANZ, said: “The Sydney office is on a journey of considered transformation. I would like to thank Sasha for her stewardship and leadership over the past two years and wish her all the success in her future endeavors.”

“I am pleased to welcome Katie Dally to the company in the newly created role of General Manager. Katie is a creatively led leader who is passionate about enhancing our people first culture, delivering world-class creative solutions and exceptional experiences for our client partners. Katie is an amazing talent and I am delighted to have her on board as part of the new chapter for Y&R Sydney.”

With over 15 years’ experience spanning multiple continents and leading creative agencies including The Campaign Palace, Leo Burnett, The Jupiter Drawing Room and Ogilvy, Katie has worked on numerous award-winning campaigns. Katie’s passions are creating a people first culture and solving client business problems in unconventional ways.