Y&R Sydney Accused Of Plagiarising The Creative For Its Jeff Goldblum Menulog Ads

Y&R Sydney Accused Of Plagiarising The Creative For Its Jeff Goldblum Menulog Ads
SHARE
THIS



Y&R Sydney has been accused of pinching a British agency’s idea after its current work for food delivery service Menulog featuring American actor Jeff Goldblum bore remarkable similarities to a 2015 campaign for British electronics chain Currys PC World that also featured the American actor.

In Y&R’s Menulog campaign, Goldblum wanders into a living room full of strangers and instructs them on how to order food via the Menulog app. Check the ad out below:

However, many have noted the Y&R ad bears a remarkable similarity to Goldblum’s Christmas campaign for Currys from two years ago. Check it out below:

The Currys ads were the work of London agency Abbott Mead Vickers BBDO who say the Menulog ad “imitates” its own creative in which Goldblum shows people how to act when receiving unwanted Christmas presents.

Ian Pearman, chief executive of AMV BBDO, said: “Well I guess imitation is the sincerest form of flattery but if Menulog like this kind of work, perhaps they’d like to get it fresh from us rather than second-hand from their current agency.” Pearman’s comments reported on the British industry site Campainive.co.uk.

However, Y&R has responded saying the similarities between the two campaigns are purely coincidental. A spokesperson for the agency saying its ads were written to suit Goldblum’s personality and style and were similar to many campaigns he’d starred in globally.

Please login with linkedin to comment

Advertising Standards Bureau Jeff Goldblum oral-b Y&R Sydney

Latest News

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills
  • Marketing

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills

Swinburne University of Technology has launched a series of  Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]

PayPal Partners With Welcome To Country
  • Marketing
  • Media

PayPal Partners With Welcome To Country

PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]

Former Deputy PM Julie Bishop Now Has Her Own Barbie Doll
  • Marketing

Former Deputy PM Julie Bishop Now Has Her Own Barbie Doll

Former liberal politician and female icon Julie Bishop has further cemented her celebrity status by scoring her very own Barbie doll. According to The Sydney Morning Herald, Barbie creators Mattel, created the Barbie doll in Bishop’s likeness to honour her achievements. Unfortunately, the Julie Bishop Barbie won’t be for sale. Instead, the one-off doll was […]

Digital Marketing Agency Whitehat Debuts New Website
  • Marketing

Digital Marketing Agency Whitehat Debuts New Website

Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020,  Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]

Fintech Start Up DiviPay Bolster Team With Head Of Accounting
  • Marketing

Fintech Start Up DiviPay Bolster Team With Head Of Accounting

Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]

Adhesive Wins PR For Domain Group
  • Marketing

Adhesive Wins PR For Domain Group

Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month
  • Media

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month

Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]