The WPP-owned creative agency Y&R has retained top spot for the month of May for new business wins according to the R3 Creative Agencies New Business League table.
According to the table, Y&R secured a whopping 44 new wins last month which included Bankwest, the NSW Finance Project and the NSW Premier And Cabinet Project. The results are based on the value of new business rather than the number of actual wins.
In second spot was TBWA with five new wins for the month that included Schweppes, Foxtel Project and (baby food manufacturer) Bellamy’s Organic.
Ogilvy retained third spot with 31 new wins for the month that included Priceline, Lion XXXX and the CSIRO Project.
In fact, the month of May pretty much mirrored April’s list with none of the top 24 agencies on the list shifting their positions significantly.
The full list of new creative wins for May included:
The New Business League is published monthly by marketing efficiency company R3 and looks at agency performance and marketing ROI for clients. The table is compiled using data supplied by 26 multinational agencies on a monthly basis. The company also measures the data against client estimates and Nielsen data.
From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]
DoubleVerify has today announced enhancements to its brand safety and suitability solution that include the introduction of DV’s Brand Safety Floor as a turnkey option, extending Brand Suitability Tiers on YouTube, and more. Available to both advertisers and publishers since January 2021, Brand Suitability Tiers allow brands to align suitability settings with their own unique standards, […]