Y&R Remains Australia’s Top Agency For New Creative Business
The WPP-owned creative agency Y&R has retained top spot for the month of May for new business wins according to the R3 Creative Agencies New Business League table.
According to the table, Y&R secured a whopping 44 new wins last month which included Bankwest, the NSW Finance Project and the NSW Premier And Cabinet Project. The results are based on the value of new business rather than the number of actual wins.
In second spot was TBWA with five new wins for the month that included Schweppes, Foxtel Project and (baby food manufacturer) Bellamy’s Organic.
Ogilvy retained third spot with 31 new wins for the month that included Priceline, Lion XXXX and the CSIRO Project.
In fact, the month of May pretty much mirrored April’s list with none of the top 24 agencies on the list shifting their positions significantly.
The full list of new creative wins for May included:
The New Business League is published monthly by marketing efficiency company R3 and looks at agency performance and marketing ROI for clients. The table is compiled using data supplied by 26 multinational agencies on a monthly basis. The company also measures the data against client estimates and Nielsen data.
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