With the 2018 Commonwealth Games on the Gold Coast fast approaching, Y&R Melbourne has been running a tactical campaign to give Melbourne’s sports fans the ultimate warm-up for the big event.
Footy fans have been enjoying custom designed ‘Hot Seats’ – portable, heated seating that gives the feeling of watching sport on the Gold Coast.
Commuters on the way to the game have warmed themselves with heated out-of-home panels along the chilly tram platforms, as well as having the chance to win a trip for four to attend the Commonwealth Games in April 2018.
The campaign is designed to drive increased awareness in the Melbourne market, and is supported by radio, digital and targeted social content.
Lara McKay, general manager of communications and marketing at GOLDOC, said: “The Commonwealth Games in 2018 will be a games like never before, as it’s the first to be held in a regional city and one as beautiful as the Gold Coast.
“This execution takes one of the best aspects of the Gold Coast during winter – the amazing weather – to Melburnians to remind them to grab tickets for next April.
“These tactical executions are really important for us, as we know there are different motivations for attending the games in different markets but with a combination of elite sport, a beautiful destination, and a vibrant arts and culture festival, there is really is something for everyone.”
Agency: Y&R Melbourne
Client: Gold Coast 2018 Commonwealth Games Corporation
If you’ve been watching the Olympics these past few days, chances are you’ve probably come across the talent that is US gymnast Simone Biles. Biles has encapsulated viewers with her athletic jumps, flips and all-around gymnastic genius. As a result, Biles has also dominated social media feeds, with fans pouring out their admiration for the […]
A study conducted by the University of Queensland has claimed that the social media app TikTok needs to create regulations around vaping. Researchers at the University of Queensland analysed and evaluated the content of over 800, of TikToks most viewed vaping videos. Collectively the TikToks amassed over one billion views. The study found that 63 […]
ESPN and the National Basketball League have extended their broadcast partnership for a further three seasons as part of an expanded television rights package. ESPN and the National Basketball League announce a new expanded agreement that will run for three seasons, until the end of the 2023/24 NBL season. The landmark broadcast deal comes with […]
Sydney-based co-working startup, Workit Spaces, announced today the launch of ‘Beyond The Store’, a six-part web series to uncover the smarts and passion behind successful Australian eCommerce businesses. Workit Spaces has gone where no other coworking hub has gone before, by investing over $100,000 to tell the stories of six Australian eCommerce businesses and how […]
In light of the prolonged lockdown occurring throughout New South Wales, Semi Permanent Sydney has announced new dates for this year’s festival. It will now take place between 17-19 November 2021 at Carriageworks. “Our mission, always, is to craft the best and most valuable experience for both our speakers and audience, and to ensure the […]
Acast, the independent power source of podcasting has teamed up with Comscore to provide brand suitability controls for brands advertising through the Acast Marketplace. This new innovation is part of a global partnership with Comscore, and will be available to all advertisers working with Acast Australia and New Zealand. The brand suitability solutions offered by […]
Social media management solutions company Hootsuite, has announced that Maggie Lower has joined the company as chief marketing officer. Lower will own the brand’s overall global strategy, demand generation, communications, and events. Prior to joining Hootsuite, Lower was the global chief marketing officer at Cision, the first chief marketing officer at TrueBlue, and has held […]