Y&R Brisbane Scores Amart Furniture

Y&R Brisbane Scores Amart Furniture

Y&R Brisbane has been appointed lead creative agency of record for Amart Furniture following a competitive pitch.

With an emphasis on repositioning the brand through creating an engaging, enduring brand platform, Y&R will be responsible for all Amart Furniture creative duties across brand, retail, digital and in-store.

Y&R’s new positioning and brand campaign for Amart Furniture will launch later this year with the new campaign set to roll out across television, radio, out of home, digital and in-store experience.

Y&R ANZ CEO Pete Bosilkovski said, “To be partnering with one of Australia’s fastest growing retailers is very exciting.

“Amart came to us with specific objectives, focused on a customer first, creative platform that will stand out in the marketplace and we are looking forward to delivering that for them.”

Amart Furniture GM of customer Rodica Titeica said, “Y&R proved to have an unrivalled understanding of our customer and our brand. Their insight-led creative solution and collaborative approach meant that they were the natural partner for us.”

Y&R Brisbane MD Adam Kennedy said, “The Amart Furniture business has undergone a huge transformation over the last four years. We are humbled and proud to be able to tell that story.”

Y&R ANZ chief creative officer Paul Nagy said, “There’s an overwhelming sense of pride and ambition in what Amart has achieved as a business.

“They gave us an inspiring brief to create a strong point of distinction (which you don’t get every day) and we’re thrilled to be partnering them.”

This new business win continues the momentum for Y&R following a successful first half with Alfa Romeo and Burger King wins.




Please login with linkedin to comment

amart Y&R

Latest News

Albo Responds To Meta: “Not the Australian way”
  • Media

Albo Responds To Meta: “Not the Australian way”

Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News
  • Media
  • Technology

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News

The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]

FIVEAA Unveils Refreshed Brand Identity
  • Media

FIVEAA Unveils Refreshed Brand Identity

NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]

Fabulate Wins Big At AiMCO Awards
  • Marketing

Fabulate Wins Big At AiMCO Awards

Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10
  • Media

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10

Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]