Advertisers on YouTube will now be able to serve Shopping Ads on the YouTube mobile app.
The change comes as a way for YouTube to improve its advertising offering and for Google (which owns YouTube) to capitalise on user data.
“We’re starting to see some different behaviors on YouTube,” said YouTube director of product management Nicky Rettke.
“Users can be in very different mindsets depending on what they’re doing. Users in an immersive mindset watching a video, they might be a little bit less ‘clicky’. A user browsing through their home feed, they’re actually in a pretty open mindset to discovering new content.”
Advertisers can bring their own custom audience segments or use Google’s data to find targeted viewers.
A carousel of the Shopping Ads will appear on the mobile home screen and search results page.
“One thing that we know that video alone can drive conversion even if users don’t click in that moment,” said Rettke.
“Video is such a compelling medium that you can inspire users to take action even if they’re not clicking right then and there, and we see that type of behavior with direct response video ads.”
From Friday, December 4, Snapchatters and Bitmoji users will be able to pair with their own Bitmoji avatars with Levi’s casualwear apparel. The Levi’s x Bitmoji designs will also appear across a variety of experiences on Snapchat including Chat and games, on the Snap Map and in Lenses. All products will be available for purchase […]
John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]
After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]