In light of the majority of Adland jetting off for a week of boozing and schmoozing, YouTube has released its leaderboard of the most popular global ads since 2014’s Cannes festival.
According to YouTube, the ads on this list had a 1.2 to 1.4 times ad recall and brand awareness compared to the industry benchmark.
Not surprisingly, the top ad was an ad for YouTube, created by creative agency Portal A. To be fair, it does have more than 91 million views. Second was one for Nike and third was an ad for Turkish Airlines.
Check them all out below.
1. YouTube: YouTube Rewind: Turn Down for 2014
Creative Agency: Portal A
Media Agency: N/A
2. Nike Football: The Last Game ft. Ronaldo, Neymar Jr., Rooney, Zlatan, Iniesta & more
https://www.youtube.com/watch?v=Iy1rumvo9xc
Creative Agency: Wieden + Kennedy
Media Agency: Mindshare Portland, Razorfish
3. Turkish Airlines: Drogba vs. Messi: #EpicFood (Official full length version)
https://www.youtube.com/watch?v=BrI7VRfqgo4
Creative Agency: Crispin Porter + Bogusky
Media Agency: Starcom MediaVest Group
4. Hyundai: A Message to Space
Creative Agency: Innocean Worldwide
Media Agency: Innocean Worldwide, Innocean USA
5. P&G, Always: Always #LikeAGirl
https://youtu.be/XjJQBjWYDTs
Creative Agency: Leo Burnett
Media Agency: Starcom MediaVest Group
6. Samsung: #GALAXY11: The Training
https://www.youtube.com/watch?v=YW1yZPflIXY
Creative Agency: Cheil + R/GA
Media Agency: Starcom MediaVest Group
7. Clash of Clans: Revenge (Official Super Bowl TV Commercial)
Creative Agency: BFG
Media Agency: N/A
8. Ad Council: Diversity & Inclusion – Love Has No Labels
Creative Agency: RGA
Media Agency: N/A
9. Air France: France is in the air
https://youtu.be/v-ahlbWNZPk
Creative Agency: BETC
Media Agency: KR Media
10. Adidas:Take it
https://youtu.be/uiQVkoDlBbQ
Creative Agency: 180 LA
Media Agency: Carat Global
