YouTube Ranks Cannes 2014 Winners On Number Of Views

YouTube Ranks Cannes 2014 Winners On Number Of Views

In light of the majority of Adland jetting off for a week of boozing and schmoozing, YouTube has released its leaderboard of the most popular global ads since 2014’s Cannes festival.

According to YouTube, the ads on this list had a 1.2 to 1.4 times ad recall and brand awareness compared to the industry benchmark.

Not surprisingly, the top ad was an ad for YouTube, created by creative agency Portal A. To be fair, it does have more than 91 million views. Second was one for Nike and third was an ad for Turkish Airlines.

Check them all out below.

1. YouTube: YouTube Rewind: Turn Down for 2014

Creative Agency: Portal A

Media Agency: N/A

2. Nike Football: The Last Game ft. Ronaldo, Neymar Jr., Rooney, Zlatan, Iniesta & more

Creative Agency: Wieden + Kennedy

Media Agency: Mindshare Portland, Razorfish

3. Turkish Airlines: Drogba vs. Messi: #EpicFood (Official full length version)

Creative Agency: Crispin Porter + Bogusky

Media Agency: Starcom MediaVest Group

4. Hyundai: A Message to Space

Creative Agency: Innocean Worldwide

Media Agency: Innocean Worldwide, Innocean USA

5. P&G, Always: Always #LikeAGirl

Creative Agency: Leo Burnett

Media Agency: Starcom MediaVest Group

6. Samsung: #GALAXY11: The Training

Creative Agency: Cheil + R/GA

Media Agency: Starcom MediaVest Group

7. Clash of Clans: Revenge (Official Super Bowl TV Commercial)

Creative Agency: BFG

Media Agency: N/A

8. Ad Council: Diversity & Inclusion – Love Has No Labels

Creative Agency: RGA

Media Agency: N/A

9. Air France: France is in the air

Creative Agency: BETC

Media Agency: KR Media

10. Adidas:Take it

Creative Agency: 180 LA

Media Agency: Carat Global

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