Eighteen Sure Ways Digital Is Going To Change Absolutely Everything You Know!
The keynote speaker at this morning’s sessions of Daze of Disruption, Kim Williams, has boldly offered his predictions for media (and mankind’s) digital future in the coming years.
Williams, a former boss of Foxtel and News Corp, agreed, however, that any attempt to predict the future was always a “risky business”.
“The famous futurist George Gilder in the 1990s predicted the death of television before the start of the 21st Century,” Williams told the Daze audience.” A bold effort with a messy outcome for him. But really all he did was get the timing wrong – TV as we know it will change completely in the next decade – no doubt about it, it is happening now!”
Here are the pick of Williams’ predictions based on the impact digital is having on all aspects of our lives.
- The inexorable trend in power to consumers will accelerate.
- Consumers will continue to channel trust with their friends and online communities of strangers before they trust traditional authorities and commentators or well established brands.
- Fragmentation in all things will accelerate and the outcomes will be unpredictable.
- Digital, for the foreseeable future, will be down to a lot of trial and error.
- Which means that the turbulence and speed of change, the disruption and breakup central to digital life is going to be with business operators and investors for a long time because upheaval and all its, in many ways, messy impacts has only just begun.
- Touch, gesture and voice commands are all becoming second nature in modern product constructs embedding technology patterns and personalities from the youngest age.
- Equally important is that notwithstanding the unpredictability and insecurity such turbulent change and consolidation generates, the opportunities will be infinitely bigger and very much more interesting.
- Network speeds and the ubiquitous connectivity by wireline and wireless technologies will increase inexorably, matched with ever more sophisticated software tools empowering change in the way in which we produce, manage, store, deliver and consume information and new digital products.
- Consumers now expect mobile devices to become the central controllers for other devices and services in their lives.
- On the other hand the digital divide is very real and will expand with the fresh irony that the wonder of all that is available will also see a new information ‘dark age’ for many who will be locked out.
- International software players will offer a stunningly wider range of products and content services, increasingly through worldwide distribution management where geographic separation will become ever less relevant. Nations and their legal frameworks over time will be substantially bypassed.
- New players and on-line providers will continue to grow and enter the Australian market place which will be remarkably vulnerable if it doesn’t change the game as it operates currently.
- Driverless cars, enhanced reality systems that will blow your mind with virtual phones, TVs and many other elements will become commonplace. Intelligent shopping systems and oral instructions to most devices will become equally standard.
- An allied force will see a lightning speed in uptake of increasingly intelligent software tools and their partner – pervasive automation, where machine to machine conversations will be central to society and its operation. M2M will be as common a term as B2B and B2C.
- The phenomenon of the post 1981 generation – Gen Y or the “Millennials” depending on your preference – sees a large ‘instant expert’ community which has a different attitude to self, work, play and interaction. It needs to be understood if one is to productively engage commercially, politically, creatively and very much so in creating durable employment environments.
- Personalised medicine and genomics will be matter of fact realities and they will transform all healthcare delivery which over time will see a flip where it will be more about wellness management rather than sickness care. And that means we are all going to live a heck of a lot longer.
- From all of these changes we will continue to see changes in our political systems and the way we relate to each other as fellow citizens. Who knows where that will take us all culturally?
Please login with linkedin to comment
Advertising Standards Bureau Concord High School Joshua SpanierLatest News
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!
Amanda Laing Announces Resignation From Foxtel Group
Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
It's nice when brands respectfully acknowledge ANZAC Day.
Howatson+Company Acquires Akkomplice
Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.