Your corporate logo out of the box

Your corporate logo out of the box
SHARE
THIS



It has been called “another step towards devaluing a profession”, “garbage”, “a new low in design” and… “an amazing new tool for anyone who wants to design a logo”.

It’s the Squarespace Logo tool.

With just a few clicks you can assemble an icon consisting of your business name, tag line and an icon drawn from the Noun Project – a collection of thousands of icons.

Truth be told, it’s simple. So simple we couldn’t help but knock out a few logos out for ourselves in rapid fire.

In just a few minutes you create something that looks remarkably like something that has been deeply thought through, something that might actually capture culture, brand and value proposition in one little icon.

According to Fast Company, the tool is for “small startups and businesses … a simple, easy tool to add a little symbology to their branding mix”.

We know that big businesses can come from small beginnings – Steve Jobs or Hewlett and Packard working in garages, Zuckerberg in a college dorm. So in anticipation of a flood of newly designed logos we paused and asked – what if some of the world’s biggest companies decided to use the Squarespace Logo tool?

We imagine the world would look something like this:

It also poses the question – when you are using a standard set of icons, how close are you to infringing someone else’s trademark?

Certainly it’s just a matter of time until the first cease and desist letter goes out to the first person to use one of the 20-odd apple icons in their new logo.

Needless to say, the world of graphic designers is up in arms. Whether this is a genuine threat to the profession – time will tell.

Adam Long is a strategist at Step Change Marketing.

Please login with linkedin to comment

Latest News

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin
  • Advertising

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin

Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]

Apple Set To Bundle Subscription Services
  • Technology

Apple Set To Bundle Subscription Services

Apple unveils latest initiative that is rumoured to have come to Tim Cook while he was scooping the leaves in his pool.

by B&T Magazine

B&T Magazine
SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat
  • Campaigns

SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat

SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]

by B&T Magazine

B&T Magazine
Woolworths W23 Longtail UX. From left Will Santow, Longtail UX Co-Founder and Co-CEO; Ingrid Maes, Managing Director W23 and Andreas Dzumla, Longtail UX Co-Founder and Co-CEO. Pictured at Dan Murphys in Mosman. 13th August 2020. Photograph Dallas Kilponen.
  • Technology

Longtail UX Secures $2.25M In Funding From Woolworths Group’s Venture Capital Arm W23

Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]

Enero Posts Net Revenue Increase Of 4.9%
  • Media

Enero Posts Net Revenue Increase Of 4.9%

Forget 2020's plagues, pestilence and famine says Enero, as balance sheet comes out with sweet smell of potpourri.

by B&T Magazine

B&T Magazine