In non-coronavirus news, comes a new and inspiring podcast to help us all see the light at the end of the quarantine tunnel – Everyday Heroes with Bernie Shakeshaft.
Founder of BackTrack Youth Works, 2020 Australian Local Hero of the Year, and podcast host Bernie Shakeshaft is the epitome of an everyday hero. A country boy at heart, Bernie’s life has been anything but easy and now he’s on a mission to help other Aussie kids left behind or dismissed by society.
Each episode Shakeshaft is joined by another everyday hero as he hunts to answer one big question – what does it mean to be a hero?
So far he has been joined by other Australian of the Year recipients, climate change warriors, youth worker cops, sporting legends, and social change activists – and we’re only 5 episodes in.
(Rumour has it the lineup could even be graced by 2019/2020 Best Human on Earth, Jacinda Ardern – watch this space)
The podcast was recorded and launched alongside a creative campaign for a million dollar media plan in just 10 days.
Working with UnLtd, the team of young creatives and strategists produced a campaign rollout across TVC, radio, digital, and outdoor.
Stream Everyday Heroes now on Spotify, Apple Podcasts, or wherever you get to your podcasts.
Credits
Proudly made in collaboration with BackTrack Youth Works
Strategists – Max Learmont & Vince Usher
Creative Director / Copywriter – Bianka Krook
Art Director / Designer – Katelyn Testa
Producers – Vince Usher, Max Learmont, & Bianka Krook
Sound & Audio Engineer – Vince Usher
Director / Editor / Photographer / Videographer – Angus Bell Young
Media Partner – Untld
Special Thanks: Bernie Shakeshaft, Francesca Andreoni, Leesa Shannon, & James Knight
