Taylors of Harrogate’s Yorkshire Tea has appointed Zeno Group Australia as its PR and activation agency to build love for a ‘proper brew’ in Australia.
Zeno Australia and 3 Monkeys Zeno UK jointly delivered a creative integrated response to brief to lead PR, content, sampling, influencer and experiential activity in Australia.
Gina Stringer, Senior PR & Activation Manager at Yorkshire Tea said: “This is the first time Yorkshire Tea has enlisted PR support in Australia and we’re looking forward to introducing more Australians to the joys of a proper brew. Zeno Group impressed us with their ability to blend local UK brand knowledge with on-the-ground Aussie insights. They demonstrated the perfect combination of strategic thinking and clever creative concepts, underpinned by a deep understanding of the brand and our values.”
Zeno Group Australia General Manager, Sarah Littlefair said: “We are so delighted to begin a long-term partnership with Yorkshire Tea and look forward to introducing more Aussies to this iconic brand. We’re particularly proud to have worked so closely with our global team to share resources and expertise, ensuring that Yorkshire Tea appeals to Australian tea drinkers, while still holding true to its British heritage.”
“In the UK, Yorkshire Tea has as a distinctive personality, as it does its taste,” said Jo Patterson, Managing Director, 3 Monkeys Zeno. “We are excited to work with our partner Zeno Australia to ensure that the unique aspects of this beloved brand resonate with those Down Under.”
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