Sydney-based digital marketing agency Yoghurt Digital has announced the addition of three new clients to its roster.

Yogurt will now be responsible for managing the digital strategy for tax accounting giant H&R Block, including conversion optimisation, paid search, SEO, content marketing, social strategy and email marketing.

Rebecca Makila, digital marketing manager at H&R Block, said: “What made the decision to hire Yoghurt as our digital marketing partner clear for me is their focus on the numbers. The team made an impact from the start with a website optimisation review.

“A couple of simple landing page tests followed and we began to significantly improve our conversion rates. It’s great working with a team that is focused on using analytics to test, learn and optimise.”

Yoghurt Digital is now also working with Four Seasons Hotel Sydney, as well as national retail chain Lincraft, with the latter’s scope of work including conversion optimisation.

Commenting on the new wins, Yoghurt Digital co-founder and director, Michael Laps said: “The whole team is bouncing off the walls with excitement to bring three more household names into our family.

“Following a big year of new wins in 2016, our specialism in conversion optimisation and overall data-first approach to digital marketing is being recognised as our competitive edge over more traditional players.

“What sets us apart is our ability to draw meaningful insights from customer behaviour data and using it to optimise the end-to-end consumer journey.

“Our ability to shift the conversation from opinion-based thinking to data-led strategy is continuing to drive performance for both our clients and our agency.”