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Reading: Yoghurt Digital Adds H&R Block, Lincraft & Four Seasons Hotel To Client Roster
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B&T > Marketing > Yoghurt Digital Adds H&R Block, Lincraft & Four Seasons Hotel To Client Roster
Marketing

Yoghurt Digital Adds H&R Block, Lincraft & Four Seasons Hotel To Client Roster

michael42
Published on: 7th June 2017 at 8:00 AM
michael42
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Sydney-based digital marketing agency Yoghurt Digital has announced the addition of three new clients to its roster.

Yogurt will now be responsible for managing the digital strategy for tax accounting giant H&R Block, including conversion optimisation, paid search, SEO, content marketing, social strategy and email marketing.

Rebecca Makila, digital marketing manager at H&R Block, said: “What made the decision to hire Yoghurt as our digital marketing partner clear for me is their focus on the numbers. The team made an impact from the start with a website optimisation review.

“A couple of simple landing page tests followed and we began to significantly improve our conversion rates. It’s great working with a team that is focused on using analytics to test, learn and optimise.”

Yoghurt Digital is now also working with Four Seasons Hotel Sydney, as well as national retail chain Lincraft, with the latter’s scope of work including conversion optimisation.

Commenting on the new wins, Yoghurt Digital co-founder and director, Michael Laps said: “The whole team is bouncing off the walls with excitement to bring three more household names into our family.

“Following a big year of new wins in 2016, our specialism in conversion optimisation and overall data-first approach to digital marketing is being recognised as our competitive edge over more traditional players.

“What sets us apart is our ability to draw meaningful insights from customer behaviour data and using it to optimise the end-to-end consumer journey.

“Our ability to shift the conversation from opinion-based thinking to data-led strategy is continuing to drive performance for both our clients and our agency.”

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TAGGED: Alessandra Nixon, Yoghurt Digital
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By michael42
As the Head of Marketing or Digital in your organisation, you may be wondering why sales or enquires from your website have dropped of late - even though traffic remains steady. Today’s prevailing wisdom is that the lifeblood of any company’s success is data, and with everything in the digital world trackable and measurable there’s more information about your customers than ever before. This is why a business that can extract insights from data has a major advantage over one that doesn't. And yet, a recent PwC study showed that 58 per cent of companies not using key big data cite cost and lack of understanding about its nature and benefits. As the Director of Strategy at Yoghurt Digital, my skillset lies in reading the numbers and extracting powerful insights to turn into actionable strategies. By taking the time to deeply understand your customers and your business, we balance smart data insights and a mastery of user experience to help you meet your goals. It’s how we produce powerful results that matter. Our approach is to first and foremost learn about your website visitors by gathering both qualitative and quantitative data about their online behaviour. The resulting analysis then becomes an actionable strategy for your company, applicable not just for improving user experience, but also for strategies affecting SEO, paid search, email marketing and even traditional marketing. It has the potential to provide the highest ROI of any channel. As a team, we built Yoghurt Digital on the belief that being “data-driven” should be a lifestyle choice for us as an agency. And, quite frankly, we love it. We've based all of our workflows and strategies around being data-driven. In fact, we’re so proud to call ourselves data-driven that we even turned it into our company slogan: A love affair with data. Not opinions. If you agree, contact me for a discussion about your goals on 0412 206 038, or by email at [email protected]

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