VMLY&R Appoints Janelle Shinners As Head Of Client Engagement In Brisbane

VMLY&R Appoints Janelle Shinners As Head Of Client Engagement In Brisbane

VMLY&R today announces the appointment of Janelle Shinners (main photo) as head of client engagement in Brisbane, effective from the beginning of June 2022.

Shinners will work alongside VMLY&R’s Queensland leadership team to enhance VMLY&R’s client engagement function and integrated offering.

She will work across VMLY&R’s clients including The Lottery Corporation, TerryWhite Chemmart, Bond University, Goodlife Health Clubs, Visit Brisbane, The Coffee Club, RSL Queensland among others. In her role, Shinners will be responsible for delivering exceptional creative effectiveness, overall client satisfaction and connecting the agencies ideas across paid, owned and earned platforms.

Having built her career across creative, media and client roles, Shinners brings extensive category experience, data and consumer insight and people leadership skills to the role.

Adam Kennedy, managing director, VMLY&R Brisbane, says: “I remember the first time I met Janelle. She struck me then, as she does now, as one of the smartest, nicest people I’d ever met in our industry – and she just happened to be in Brisbane.

“Ever since, we’ve coveted the chance to bring her into the VMLY&R team. We’re delighted she’s chosen to join us and we can’t wait to see the creative work we’ll produce together with our incredible clients.”

Thomas Tearle, CEO of VMLY&R in Australia and New Zealand, said: “I can’t wait to welcome Janelle to our team. She is a renowned agency leader in Brisbane who has a genuinely unique skillset when it comes to effectively creating connected growth by bringing together insight, creative, channel, technology and customer experience.

“Her passion for developing people and creating strong client relationships, coupled with her ability to provide strategic business counsel, means she will not only be an exceptional leader but will also deepen our ability to create connected brands for all our clients.”

Shinners added: “I’m thrilled to join the incredibly talented team at VMLY&R. I know the agency – and even some of the clients – personally. I’ve been impressed by VMLY&R’s trajectory over the past few years and it’s exciting to be a part of a growing agency that connects brand and customer experience in progressive and interesting ways. ”




Please login with linkedin to comment

Janelle Shinners YMLY&R Brisbane

Latest News

Dentsu’s iProspect Partners With MOOD Tea Ahead Of May Campaign Launch
  • Advertising

Dentsu’s iProspect Partners With MOOD Tea Ahead Of May Campaign Launch

Dentsu’s iProspect has partnered with MOOD tea to empower the advertising and media community to make a difference in youth mental health. The partnership with MOOD tea will see iProspect support the brand from a strategic business level through to media partnerships, to build the brand’s salience and ultimately drive retail distribution and purchase. Marcelle […]

Opinion: When Culture Starts Eating Itself: Navigating The Age Of Self-eating Nostalgia
  • Opinion

Opinion: When Culture Starts Eating Itself: Navigating The Age Of Self-eating Nostalgia

In this opinion piece, Born’s co-founder and strategy director, David Coupland (above), considers whether cultural nostalgia offers genuine comfort or stifles innovation in light of McDonald’s bringing back “The Original Mouthful.” Sitting there watching The Beckham documentary, shortly after I’d watched the Robbie Williams’ documentary, not that long after I’d watched The Last Dance it […]

Opinion

by B&T Magazine

B&T Magazine
Adobe Launches Express Mobile App With Firefly AI
  • Technology

Adobe Launches Express Mobile App With Firefly AI

Adobe has launched a new Adobe Express mobile app, giving users Firefly AI on the go. Adobe Express is the all-in-one AI content creation app that makes it fast and easy for anyone to ideate, design and share standout social media posts, videos, flyers, logos and more. Millions of users around the world are turning […]

ThinkNewsBrands & IMAA Extend News Publishing Education In Brisbane
  • Media

ThinkNewsBrands & IMAA Extend News Publishing Education In Brisbane

ThinkNewsBrands in collaboration with the Independent Media Agencies of Australia (IMAA),  continued the in-person education rollout of the Publishing & News101 learning module yesterday, extending its reach to independent media agencies in Brisbane. That means Queensland has become the second state to benefit from the special in-person training and certification program. The program delves into […]

B&T Chats With Wavemaker’s Provocative Pioneers On Their Cross-Pacific Sojourn
  • B&T TV

B&T Chats With Wavemaker’s Provocative Pioneers On Their Cross-Pacific Sojourn

B&T had the honour of travelling to GroupM’s lush North Sydney offices to chat with Tatiana Patrón and Missie Saroyan, who had travelled all the way from the US to see how we do things down under. Patrón is an associate client investment lead in Wavemaker’s New York office, while Saroyan serves as a programmatic […]

HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square
  • Campaigns

HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square

HoMie, a Melbourne-based streetwear label that supports young people affected by homelessness or hardship, has turned traditional buy-one-get-one-free retail offers on their head with a special promotional campaign developed by Town Square. HoMie has launched ‘Give One. Get One,’ where for every HoMie hoodie purchased for Youth Homelessness Matters Day, fellow streetwear label Champion will […]

Thinkerbell Takes Us Back To Summer In Latest Work For XXXX
  • Campaigns

Thinkerbell Takes Us Back To Summer In Latest Work For XXXX

Lion and Thinkerbell have launched new work for XXXX Summer Bright, reminding everyone that it’s a beer to drink all year round. The idea is now live across social, digital and OOH. It centres on the insight that around here, unlike most places in the world, we only have one season really, summer. So it’s […]

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]