At the inaugural Microsoft Advertising Channel Partner Awards, Yellow received the APAC Channel Partner of the Year award in recognition of its achievement of the highest standards in quality and performance in Search Engine Marketing.
“To be awarded and recognised as the best across the entire APAC region by a global organisation like Microsoft Advertising is a huge honour and a testament to our commitment to excellence in Search Engine Marketing,” said Yellow general manager operations and partner management Deepa Singh.
The Microsoft Advertising Channel Partner Awards took place at the Thompson Seattle to celebrate the innovation, passion and recent work of the highly valued partners that play a significant role in driving the advertising industry.
The Microsoft Advertising Channel Partner Awards honour organisations behind some of the most impactful, innovative and performance-driven work from Microsoft Advertising partners in the Americas, Asia Pacific region, and Europe.
Commenting on what the award means for Yellow and its customers, Singh said Microsoft Advertising commended Yellow for its strong partnership, collaboration, and results driven performance in Search Engine Marketing.
“This global recognition showcases to our advertisers Yellow’s commitment to excellence in Search Engine Marketing,” said Singh.
“When customers choose Yellow for their Search Engine Marketing needs, they can be assured that the people responsible for designing and managing their search campaigns are accredited by Microsoft Advertising, and have the Search knowledge and expertise to drive effective strategies, best practices and recommendations that can deliver exceptional performance and value to businesses”.
Microsoft Advertising has recognised the emergence of a new and critical skillset within advertising agencies in deploying strategies to leverage the intelligence search offers marketers to succeed across the digital marketing mix.
“There’s never been a more exciting time in Search Advertising, as marketers from across the industry are not only becoming more deeply invested in search, but they’re continuing to push new limits on the quality of content and the depth of their engagement with Microsoft Advertising,” said Lynne Kjolso, VP of Corporate Sales, Microsoft Advertising.
Yellow looks forward to continuing to expand its search advertising offerings with Microsoft Advertising as it continues to grow globally, with over one third PC search market share in the US, 24.7% in the United Kingdom, 18.5% in France and 15% in Australia.