It was Aussie wine company Yellow Tail Wines first foray into Super Bowl advertising and it has every cliche Aussies want Americans to think – drinking, barbecues, kangaroos and girls in bikinis. But it appears the advert just caused confusion on Twitter.
The 30-second commercial involves an unusually randy kangaroo who DJs, sips wine and BBQs. “This is a kangaroo. If you see him at a party, it’s a good party,” the ‘Yellow Tail Man’ tells us.
Twitter:
On behalf of Australia I apologise for that YellowTail ad. Also please don’t drink yellowtail #SuperBowl
— Cha’s Kitchen (@chaskitchen) February 6, 2017
The Yellowtail Super Bowl ad humiliated my country more than Trump ever could.
— Steve Hind (@stevehind) February 6, 2017
Stop motion taxidermy kangaroo is nightmare fuel. #SuperBowl
— Justin Robinson (@RevEnFuego) February 6, 2017
Somebody ACTUALLY thought that making a kangaroo puppet the center of a #Superbowl ad?? Seriously Yellow Tail. pic.twitter.com/vq1zooDd7O
— Paul Fabretti (@paulfabretti) February 6, 2017
What hurt USA / Aussie relations more, Trump or that Yellowtail ad? Yikes.
— Bob Moczydlowsky (@bobmoz) February 6, 2017
After that Yellowtail ad, I can almost understand why Trump hung up on Australian Prime Minister #Superbowl
— Laurie Goldberg (@LaurieGoldberg) February 6, 2017
Wow, even Australia trolling the Pres by getting kangaroos in an ad #SuperBowl
— Alex Zalben (@azalben) February 6, 2017
@yaqub_osman @poniewozik pic.twitter.com/WeiMQHnFSD
— michael g (@m_goeco) February 6, 2017
The idea of a kangaroo DJ-ing a rooftop party gave me a seizure. #SuperBowl #SuperBowlCommercials #yellowtail
— Mike C. (@Michael_AC23) February 6, 2017
Yellowtail, have you ever seen a kangaroo? They are way more jacked than that #Yellowtail #SuperBowl pic.twitter.com/7G9GxmOIIs
— Choptart ? (@KeeblerOrganElf) February 6, 2017
Horrendous sexist shithouse commercial during the #SuperBowl – good thing we would never drink Yellow Tail anyway pic.twitter.com/rUTZA86vcg
— Sam Weller (@samwe11er) February 6, 2017
No @yellowtailwine I do not want pet your “Roo” and now don’t want to buy your wine. #NotBuyingIt
— Emily Walt (@emilyhwalt) February 6, 2017
Your major consumer base (women) know what you mean by “roo” and we’re #NotBuyingIt @yellowtail_usa. #3percentSB #malegaze #SuperBowl pic.twitter.com/NG1WIbiphc
— Miss Representation (@RepresentPledge) February 6, 2017
It’s been a rough week for Australia but surely that Yellow Tail #SuperBowl Ad with the DJing kangaroo was the low point.
— Josephine Tovey (@Jo_Tovey) February 6, 2017
How much yellow tail would I need to consume before this becomes a good ad? #SuperBowl pic.twitter.com/XAYbcwB4pM
— David Knoepfle (@dknoepfle) February 6, 2017
Also stocking up on Yellowtail before it’s banned from the United States. ?#SuperBowl pic.twitter.com/x19U7fYKpr
— Jeff Barrett (@BarrettAll) February 6, 2017
