Yellow Tail Appoints Paper Stone Scissors For China Push

Yellow Tail Appoints Paper Stone Scissors For China Push

Casella Family Brands has announced it has appointed creative agency Paper Stone Scissors to localise the iconic Yellow tail (stylised [yellow tail]) brand for Chinese consumers.

The appointment follows a competitive agency tender in September

Paper Stone Scissors will be responsible for the strategic, digital and creative development and production of the 2018 Yellow Tail campaign in China.

The agency has a history of working with Australian and international clients looking to localise their brands into the Chinese market, from Coca-Cola to Herman Miller and the Hilton group.

Libby Nutt, general manager of marketing and export sales at Casella Family Brands, said: “We are excited to work with Paper Stone Scissors to grow our brand in China – a unique and complex market.

“Not only have Paper Stone Scissors demonstrated a great understanding of the Chinese market and consumer, but they have also demonstrated how to successfully bring the Yellow Tail brand to life in China.

“We look forward to seeing the positive results of the Yellow Tail campaign in 2018 and beyond.”

Paper Stone Scissors founder and creative director Atia Cader said: “We are thrilled to be taking this iconic Australian brand to China. We’ve been working in China for nearly a decade and been witness to a dramatic sophistication of the market in this time.”




Please login with linkedin to comment

Casella Family Brands Paper Stone Scissors Yellow Tail

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]