Yahoo7 And Telstra Team Up

Man sitting on a sofa watching tv with hands folded behind his head
SHARE
THIS



Yahoo7 and Telstra have a new partnership agreement that will deliver PLUS7 premium video content to Telstra T-Box customers.

The agreement will see PLUS7 available directly via the T-Box Catch Up TV menu, giving T-Box owners access to some of Australia’s most popular free-to-air content on-demand via their TV.

PLUS7 gives T-Box audiences access to premium on-demand content from Channel 7, including “The X Factor”, “Home & Away” and “Winners and Losers”.

Jonathan Steel, director of business development and partnerships, Yahoo7 said, “Yahoo7 is focused on giving audiences access to our premium content wherever and whenever they want. This new partnership will let Telstra T-Box users stream Channel 7 programs on PLUS7 easily from their TV to make sure they never miss an episode of their favourite show.”

Telstra Director IPTV and Pay TV Eric Kearley said, “The arrival of PLUS7 on the T-Box is part of Telstra’s ongoing plans to bring more free to air content to our T-Box customers.

“Our partnership with Yahoo7 means T-Box users can watch some of their favourite Channel 7 and 7mate shows when they want, giving extra flexibility and convenience for times when it’s not possible to watch them live.”

The T-Box is Telstra’s highly successful IPTV entertainment device delivering premium content experiences to thousands of customers across Australia.

PLUS7 is Australia’s leading advertising supported catch-up TV service, averaging 6.5 million streams every month across web, mobile, tablet, HBBTV and other platforms.

Please login with linkedin to comment

EMMA data Google Pigeon QUIT Trees are hugging back

Latest News

New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson
  • Advertising
  • Campaigns

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson

9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App
  • Advertising

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App

Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan
  • Marketing

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan

Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]

Cresta’s Awards See Upturn As Ad Spend Starts To Return
  • Advertising

Cresta’s Awards See Upturn As Ad Spend Starts To Return

Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]

Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
  • Technology

Reports: Google Draws The Ire Of EU (Again)

B&T's editor takes great pleasure in an opportunity to use 'ire' in a headline, despite having no idea what it means.

by B&T Magazine

B&T Magazine