Yahoo7 Partners Up With Home Tester Club

City Lights series. Backdrop of technological fractal textures on the subject of science, technology, design and imagination
SHARE
THIS



Yahoo7 has announced a new partnership with Home Tester Club, making Yahoo7 the exclusive commercial representative for the review community in the Australian marketplace.

The new agreement will see both businesses working collaboratively to drive direct consumer engagement opportunities for advertisers. Home Tester Club will be responsible for maintaining its technology platform and growing its extensive community of more than 175,000 users across Australia. Yahoo7 will support local growth of the product-review community, with a range of opportunities available to advertisers that include community engagement and product sampling, consumer reviews and social amplification.

The new partnership with Home Tester Club will also offer integration capabilities with Yahoo7’s Native Ads. Advertisers will be able to create and share consumer reviews at scale using the Yahoo7 network across both desktop and mobile devices.

Jonathan Steel, director – business development and partnerships, Yahoo7 said, “Word of mouth is one of the strongest influencers when it comes to purchase decisions and we know in this social age, brands are increasingly having to incorporate peer reviews into their marketing investment.

“Our new partnership with Home Tester Club expands our extensive commercial capabilities, offering FMCG brands key strengths, including the ability to connect with real consumers and promote real reviews across the Yahoo7 network. Initial feedback from advertisers has been really positive, as they know how powerful the combination of owned, earned and paid media can be.”

Chris Phyland, chief executive officer of Buchanan Group said, “We have a dedicated, passionate community within the Home Tester Club in Australia and a global best-in-class platform for Rating & Review curation, syndication and amplification. This is the first market in which we’ve had a commercial partner, and Yahoo7’s massive reach and correlated technology will allow our new alliance to connect more brands with more consumers both on and offline.”

Please login with linkedin to comment

EMMA data straight up people

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.