Yahoo7 Launches Swipeable Wishlist Ad Format

Yahoo7 Launches Swipeable Wishlist Ad Format

Yahoo7 has launched a new Swipeable Wishlist iPad advertising format with one of Australia’s retailers.

Just in time for Christmas, the iPad advertising format is available across a range of Yahoo7’s content environments such as News, Lifestyle and Sport.

A new standard in mobile innovation for Yahoo7, the Swipeable Wishlist offers a new interactive experience that is eye-catching, engaging and particularly relevant for seasonal gifting periods such as Christmas. Giving advertisers the ability to showcase up to ten items within a single execution, audiences are able to explore different products as well as save and share their wishlist.

On user interaction, the advertising unit expands to display products and allow consumers to like or dislike each item by swiping left or right. Each action is tracked to give advertisers direct feedback on which products users are engaging with. The Swipeable Wishlist advertising format supports an image gallery and product information, as well as direct click- through to advertiser websites and product pages.

Paul Sigaloff, commercial director, Yahoo7 said: “We are continuously looking to create innovative and engaging new ways for our advertisers to bring their content to Yahoo7’s growing audience of more than three million tablet users.”

“The Swipeable Wishlist offers advertisers an interactive format that gives audiences a compelling reason to interact with products. While gifting functionality makes it perfect for Christmas and seasonal events such as Valentine’s Day, the new advertising format will be available throughout the year, giving advertisers a creative new canvas to connect consumers to their brands,” said Sigaloff.

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