Yahoo7 has launched PLUS7 Exclusives; a range of new premium TV programs premiering on PLUS7.
PLUS7 Exclusives will expand Yahoo7’s video offering, giving consumers access to exclusive new content free and on demand across more than 12 platforms and devices. Featuring TV content produced by Yahoo! as part of the global business’ ongoing investment into exclusive programming, Yahoo7 is the first to make Yahoo Originals content available to audiences outside the US.
The launch of PLUS7 Exclusives reflects Yahoo7’s broader strategy to strengthen its offering for consumers and make the network the go-to destination for great video programming and exclusive content online. This content not only serves as a drawcard for consumers as they seek out new entertainment options; the expanded service will also increase Yahoo7’s available video inventory and provide a premium new offering for advertisers.
Cora Spear, head of TV and global content, Yahoo7, said, “The launch of PLUS7 Exclusives is part of our ongoing investment to give audiences access to exclusive, premium programming. We get the best of both worlds with Seven West Media and Yahoo and we want to bring the benefits of each to our users and advertisers. We already have great content from Australia’s number one FTA broadcaster, the Seven Network and now we’re providing access to exclusive new shows including Yahoo Originals series for the first time.
“Video on Demand is a trend that is growing rapidly, particularly amongst younger audiences, so PLUS7 Exclusives aims to cater to this demand with a range of great new shows available anytime and anywhere, on a range of devices. Our users love catching up on their favourite TV shows on PLUS7 and we want to introduce them to even more great shows that they can add to their regular viewing.”