Yahoo7 has announced a local collaboration with leading social shopping site, Polyvore, across its Lifestyle and Entertainment sites.
Polyvore is a shopping site where you can give and get styling ideas from the world’s largest style community. It offers partners an unmatched opportunity to create an immersive style experience, by activating trendsetters to bring brands to life.
Polyvore empowers people to express their sense of style by mixing and matching their favorite womenswear, menswear, beauty and home products, into personalised collections or ‘sets’. More than three million sets are created each month.
The collaboration brings together data and insights for retailers partners, while at the same time bringing to life Yahoo7’s Lifestyle & Entertainment fashion offering with engaging audience content.
When interacting with the Yahoo7 platforms, audiences will be served embedded Polyvore collections or sets featuring outfit inspiration and the latest fashion trends, which they can browse and shop instantaneously. The Yahoo7 platforms are premier destinations for the most up to date lifestyle and entertainment content.
Recognising the value of Polyvore’s highly engaged digital community of passionate style lovers led Yahoo to acquire Polyvore in 2015. Polyvore strengthens Yahoo’s lifestyle vertical through the incorporation of community and commerce, and together Yahoo and Polyvore power native shopping ads that drive traffic and sales to retailers.
Yahoo7 and Polyvore will launch their Australian collaboration with several leading Australian e-commerce retailers already onboard. Additional local retailers will be announced in the coming months.
Polyvore CEO and co-founder Jess Lee said: “Polyvore’s mission is to empower people to feel good about their style. We see this collaboration with Yahoo7 as the next step in creating the best styling and shopping experience for our already significant Australian and New Zealand user community. Now they can discover their new favourite brands or the latest piece to add to their collection, based on personalised, trend-driven content.”
Ed Harrison, CEO of Yahoo7, said: “We are excited to launch a local collaboration with leading social shopping site, Polyvore. This collaboration will provide a more advanced solution for our advertising and retail partners to better target their consumers, and allow Australian style lovers to purchase the most sought after local pieces.”
Zoe Aitken (main photo) is the head of consulting at behavioural science and innovation consultancy Inventium and has over 20 years’ experience helping organisations develop customer-centric growth strategies and innovation. In this guest post, Aitken says some of the best ideas come in dark times and, suggests, COVID maybe the excuse you need to instigate […]
With its rich heritage in motor racing, The Bathurst 1000 is finally in the hands of a brand that lives and breathes the sport. To celebrate, Repco is Bringin’ the Bathurst to absolutely everything they do. The Bathurst 1000 has always been more than a race. The iconic event at Mount Panorama is a symbol […]
Sanitarium Australia and The Zoo Republic have teamed up to develop and launch a new and exciting cricket promotion, to be found on Weet-Bix packs across the nation. Building on Weet-Bix’s affiliation with cricket superstars Ellyse Perry and Marnus Labuschagne, the promotion features AR technology to bring the cricket pitch to the breakfast table.
Indago Digital has announced four new client wins, as the independent agency continues its growth trajectory. Indago’s new clients are P&N Bank, Oneflare, salary packaging company Smartgroup, and charity Kids Giving Back. The agency will handle a combination of SEO and paid search for each client. Indago’s digital managing director, Gary Nissim (pictured above), said: “The […]
Phyllis Robinson was one of the founding employees of Doyle Dane Bernbach back in 1949, the agency’s first copy chief and the first female copy chief in the United States. Robinson was a pioneer, not just for women but for the creative advertising revolution that she helped ignite, changing the face of the industry forever. […]
Mindshare New Zealand has announced its new partnership with Make-A-Wish Foundation, a purpose-driven charity with a mission to create life-changing wishes for children with critical illnesses. The partnership, which is effective immediately, will elevate Make-A-Wish Foundation’s digital marketing strategy in New Zealand. It will aim to increase and nurture donors, drive brand awareness and ultimately […]
The Australian is celebrating a decade since it became the first general newspaper in Australia to launch its digital subscription model, marking the beginning of a new economic model for Australian newspapers. Since launching, digital subscriptions have grown to represent a majority of The Australian’s total reach, paid audience and consumer revenue. In 10 years […]
PodSpot Studios, the first network of purpose-built studios founded by content creator and former breakfast radio host Dave Matthews, has launched in two new locations as it gears up for further national expansion amid Australia’s podcasting boom. PodSpot Studios is a collaboration between Matthews’ podcast production company PodSpot and the ASX-listed WOTSO Property, which owns and […]