Yahoo7 has expanded its sales team with the appointments of Paul Bates to the role of national sales director and Natalie Grabbe as head of sales, Victoria.
Grabbe will report directly to Bates, while Bates will report to Paul Sigaloff, commercial director at Yahoo7.
As national sales director, Bates will be responsible for managing all Yahoo7 sales teams across Australia, driving commercial initiatives for all Yahoo7’s digital platforms. He will also be tasked with building significant relationships with clients and media agencies to facilitate sales and relationships for Yahoo7.
Bates joins Yahoo7 with more than 18 years experience in cross-platform media sales and sales management in Australia and the UK. He has previously worked at a number of leading publishing platforms, with sales roles at Fairfax Media, Fox Interactive Media and Pacific Magazines.
As head of sales, Victoria, Grabbe will be tasked with co-ordinating and managing Yahoo7 sales across the state, leading advertisers in the development of multi-media advertising agreements that leverage the power of the Seven West Media Network.
Grabbe joins Yahoo7 with more than 10 years sales experience. Most recently, she worked as agency group director at Fairfax Media, where she managed the sales of cross-platform solutions for advertising agencies and clients. She has also held senior roles at Private Media, The Guardian USA & UK and The Age.
Paul Sigaloff, commercial director for Yahoo7, said, “Paul and Natalie’s appointments come at an exciting time for the commercial business as we bring our refined Yahoo7 Advertising offering to clients. Their extensive experience will strengthen our position in market as we provide unrivalled integrated access to content, native, audience, premium and video advertising.”
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]