Yahoo7 Appoints Lucy Chesterton as Head Of Be

Yahoo7 Appoints Lucy Chesterton as Head Of Be
SHARE
THIS



Yahoo7 has appointed leading entertainment and lifestyle journalist Lucy Chesterton as Head of Be. As Be continues to grow, Chesterton will spearhead its editorial direction, taking readers to the forefront of breaking entertainment news and must-read lifestyle stories.

Commencing in November 2016, Chesterton brings a wealth of experience from the entertainment and media industries. Joining from The Daily Mail Australia, where she was assistant editor (showbiz), Chesterton has appeared on Weekend Sunrise as a parenting and social commentator.

Chesterton previously worked as the executive editor of Famous magazine, and was an entertainment reporter for Woman’s Day and Mornings on Channel 9.

Known for her expertise in breaking entertainment stories, Chesterton plans to continue to grow the Be audience by delivering premium, up-to-the minute entertainment and lifestyle news into the hands of readers.

Be, launched in July 2016, is Yahoo7’s socially-driven lifestyle and entertainment destination, driving the daily habits of its growing audience.

Simon Wheeler, Yahoo7 haad of editorial, said, “I am delighted that Lucy is joining the team at Be. She brings with her a wealth of entertainment contacts, story ideas and a boundless energy that reflects Be’s lively personality.

“Lucy will help drive our audience further, putting our unique, socially-led content in front of our growing number of readers and help build this exciting new platform and brand.”

Caroline Casey, director of product and audience at Yahoo7, said Lucy brings a new and dynamic voice to Be, and will continue to build it as a compelling offering in market.

“I am personally looking forward to welcoming Lucy into the Yahoo7 team, to fulfill this integral role. Be delivers the latest inspiring personalised content across Australia and is the flagship lifestyle offering within our editorial portfolio. The appointment of Head of Be is a great occasion for the site as we grow our strength in market.”

Chesterton added, “At a time when digital media is more important than ever, I’m thrilled to be joining Yahoo7. With the best media brains in our team at Be, I’m looking forward to being at the cutting edge of all the best in entertainment and celebrity news plus the latest in lifestyle from health and beauty to travel.

“It’s an exciting time to be working for such a renowned brand and I’m looking forward to leading the team into the next chapter.”

Chesterton will begin her role on 31 October 2016.

Please login with linkedin to comment

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.