Yahoo! is trying to shake off its dated and daggy image, unveiling a new logo design.
Not that it’s markedly different from the old one with the traditional purple colour and the exclamation mark remaining. Check out the old (left) and the new below:
As part of the relaunch, the company also unveiled a new look for Yahoo Mail a couple of days back. Read B&T’s original reporting here.
Yahoo! currently have about three per cent share of online search. With Microsoft’s Bing holding about five per cent and that other largish tech firm commanding 88 per cent.
Commenting on the new look logo, the agency behind it, Pentagram, said: “As with the original logo, the new identity captures the voice of a brand named after an exclamation of joy and discovery, and still looks like it should be shouted or yodeled — ‘yahoOOOOoooo!”
The redesign also “signals a strategic change for the company as it prepares to introduce other products and services over the coming year”.
According to Pentagram the exclamation mark has a more distinctive lean to the left and is supposed to represent Yahoo’s forward momentum and was made to work across all of the brand’s properties – digital and physical.