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B&T > Media > Yahoo rumoured to take on YouYube
Media

Yahoo rumoured to take on YouYube

Staff Writers
Published on: 31st March 2014 at 2:05 PM
Staff Writers
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Rumours started circulating over the weekend in the US that Yahoo may be preparing to have a crack at the seemingly untouchable YouTube.

Re/code has reported that “several sources close to the situation” has told it that Yahoo is attempting to lure some of YouTube’s brightest starts with the promise of better money for their efforts.

There has been a rising tide of discontent among YouTube stars who do not believe they are receiving fair compensation for the advertisements hosted on their videos.

Before you get too excited, however, re/code has reported that Yahoo is initially intending to cherry pick YouTube’s best performers and keep its video sharing platform closed to the general public.

Here’s the original report.

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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