APN Outdoor has announced it will reinvent rail advertising in Australia with the introduction of an industry first format – XtrackTV.
XtrackTV will offer advertisers a digital broadcast network of LED screens, featuring full motion video, directional audio and television commercial compatible capabilities. XtrackTV is the only large format, cross-platform, digital screen network in Australia.
For ease of purchase and seamless coverage, XtrackTV will be sold in packages comprised of 62 panels; 32 in Sydney and 30 in Melbourne. All XtrackTV panels are located on busy rail platforms in key CBD stations including Town Hall, Wynyard, Central, Martin Place, North Sydney, Chatswood, Kings Cross, Edgecliff and Bondi Junction in Sydney and Melbourne Central, Parliament and Flagstaff in Melbourne.
XtrackTV will be sold in 15 second increments with weekly, 6-month and 12-month purchasing options. With its high dwell times and access to the unique commuter audience, XtrackTV will deliver over 8.4 million gross contacts per week.
Richard Herring, APN Outdoor chief executive officer commented: “The introduction of XtrackTV is an Australian industry and worldwide first at this scale which we are immensely proud of. Nobody does rail as well as APN Outdoor, and with the introduction of XtrackTV, we will see an industry step change when it comes to platform advertising.”
“Not only will our advertisers now have the flexibility to change their messages throughout the day, they can also extend their TV campaigns by re-purposing their TVC creative and using it again on XtrackTV. Additionally, having the ability to incorporate video and audio into platform campaigns will be a game-changer for winning consumer attention,” he says.
The build program for APN Outdoor’s new XtrackTV has commenced with a completion date scheduled for October.
