XtrackTV will offer advertisers a digital broadcast network of LED screens, featuring full motion video, directional audio and television commercial compatible capabilities. XtrackTV is the only large format, cross-platform, digital screen network in Australia.
For ease of purchase and seamless coverage, XtrackTV will be sold in packages comprised of 62 panels; 32 in Sydney and 30 in Melbourne. All XtrackTV panels are located on busy rail platforms in key CBD stations including Town Hall, Wynyard, Central, Martin Place, North Sydney, Chatswood, Kings Cross, Edgecliff and Bondi Junction in Sydney and Melbourne Central, Parliament and Flagstaff in Melbourne.
XtrackTV will be sold in 15 second increments with weekly, 6-month and 12-month purchasing options. With its high dwell times and access to the unique commuter audience, XtrackTV will deliver over 8.4 million gross contacts per week.
Richard Herring, APN Outdoor chief executive officer commented: “The introduction of XtrackTV is an Australian industry and worldwide first at this scale which we are immensely proud of. Nobody does rail as well as APN Outdoor, and with the introduction of XtrackTV, we will see an industry step change when it comes to platform advertising.”
“Not only will our advertisers now have the flexibility to change their messages throughout the day, they can also extend their TV campaigns by re-purposing their TVC creative and using it again on XtrackTV. Additionally, having the ability to incorporate video and audio into platform campaigns will be a game-changer for winning consumer attention,” he says.
The build program for APN Outdoor’s new XtrackTV has commenced with a completion date scheduled for October.
Flight Centre Travel Group is anticipating some of its biggest years of growth as Australia’s vaccination rollout gains momentum, travel restrictions ease and international borders start re-opening. With travel industry leaders forecasting unprecedented demand for both domestic and international travel as the world moves into a phase of post-COVID management, Flight Centre Australia general manager […]
From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]
DoubleVerify has today announced enhancements to its brand safety and suitability solution that include the introduction of DV’s Brand Safety Floor as a turnkey option, extending Brand Suitability Tiers on YouTube, and more. Available to both advertisers and publishers since January 2021, Brand Suitability Tiers allow brands to align suitability settings with their own unique standards, […]
Andrew Piccoli spent his career overseeing some of Australia’s most memorable ad campaigns. Now, he has turned his attention to a particular area of passion: children’s literature. Now retired, Piccoli spent the COVID-19 lockdown writing the story of Dexter the Dahu for children aged between five and nine. He has donated a copy of the charming […]