Following significant new business wins, shopper marketing and brand experience agency XPO BRANDS has appointed Gary Head as its new Creative Director.

Head previously led Channel 5 Shopper Marketing’s creative studio and joins XPO BRANDS following the company’s recent account service team expansion.

Since its launch just 18 months ago, XPO BRANDS has built an industry reputation for uniting retailers, brands and shoppers in a variety of successful campaigns. Most recently, the company added Kimberley-Clark to its client list that also includes Woolworths, Lenovo, CAPI Sparkling & Hansells Food Group.