The recently merged Wunderman Thompson has been appointed as Duracell’s global creative partner.
The battery brand has awarded the agency all of its global creative business, except North America, which is handled by Wieden+Kennedy New York.
Duracell’s chief marketing officerTatiana Vivienne Jouanneau told The Drum: “We are excited to be working with this newly created agency that offers us the best in creativity, data, and emerging technology.
“Our companies are at a moment of inflection and we are keen to partner with Wunderman Thompson to bring Duracell into the future of power.”
The agency’s win follows a four-month search and over 10 pitches from different agencies.
Jouanneau said: “Wunderman Thompson delivered strategic creative work grounded in technology, executed with big platform vision.
“They provided a strong understanding of the global markets and the strategic clarity of how we can take our international brand into the future.
“Wunderman Thompson was outstanding in their pitch, they were joyful, and we immediately felt the chemistry was right.”
The new creative partnership is effective immediately, with the first campaigns expected to launch later in the year.
Wunderman Thompson chairman Tamara Ingram said: “We are absolutely thrilled to be working with this iconic brand in a moment of transformation for Duracell as they enter the power industry.
“The Duracell team work is innovative, modern and works in an agile way focused on outcomes. Together, we want to take the brand to a new level.”
Last November WPP announced that Wunderman and J. Walter Thompson will unite to form Wunderman Thompson, a creative, data and technology agency.
However, the transition is still underway in the ANZ region and is still known as J. Walter Thompson.
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