Following the global merger of J. Walter Thompson and Wunderman, WPP AUNZ is set to launch Wunderman Thompson in New Zealand.
Digital experience company Heyday will merge with J. Walter Thompson to form Wunderman Thompson New Zealand – a creative, data and technology agency of more than 90 people, with the strength of a global network behind it.
The new agency and brand will officially be active from late May.
CEO of Wunderman Thompson Australia / New Zealand John Gutteridge, said he was delighted to see the brand launch in New Zealand, saying the new company would bring an unrivalled, integrated offer to the market.
Gutteridge commented: “We’re hugely excited about the future of Wunderman Thompson in New Zealand and what the combined agency’s impressive creative, tech and data capabilities can deliver for our clients and our people.
“Its launch also follows the recent integration of the J. Walter Thompson and Wunderman teams in Australia, a move which is already gaining great traction.”
Digital entrepreneur Luke Pierson (featured image), who founded Wellington-based Heyday in 2000, has been appointed Chief executive of Wunderman Thompson New Zealand and will oversee the establishment of the brand in the local market, along with the integration of the Heyday and J. Walter Thompson teams.
Gutteridge said he was pleased that the NZ operation would be led by Pierson, who has a proven track record of leadership and delivering innovation and growth.
Pierson said many agencies talk about having data and tech at the core of their capability, but few can actually deliver on that promise.
He commented: “Brands today need creativity more than ever.
“In a digital world, they also need to deliver relevant, timely communication that recognises a consumer’s individual relationship with the brand.
“Wunderman Thompson meets these complex needs with a simple, joined-up offer.
“We’ve been planning for this development for almost five years.
“Our teams are excited, the cultural alignment is strong, and we’re already imagining the new possibilities this creates for our people and clients.”
The former managing director of J. Walter Thompson, Simon Lendrum, has decided to resign leaving the business to pursue other opportunities.
Gutteridge said: “I want to thank Simon for the terrific job he has done leading J. Walter Thompson NZ for nearly nine years.
“Simon has led a stellar team, and perhaps one of his most lauded accomplishments was the acquisition of Heyday and Copper.
“We will miss him and wish him every success in the future.”
Wunderman Thompson is part of WPP AUNZ, Australasia’s leading creative transformation company.
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]