B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • NRL
  • Anthony Albanese
  • WPP
  • EssenceMediaCom
  • Thinkerbell
  • News Corp
  • Channel 10
  • State of Origin
  • Spotlight on Sponsors
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Wunderman Thompson Australia Announces The Formal Integration Of Wunderman Thompson Commerce
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Wunderman Thompson Australia Announces The Formal Integration Of Wunderman Thompson Commerce
Media

Wunderman Thompson Australia Announces The Formal Integration Of Wunderman Thompson Commerce

Staff Writers
Published on: 10th May 2021 at 2:27 PM
Staff Writers
Share
3 Min Read
SHARE

Wunderman Thompson Australia has announced the formal integration with the Wunderman Thompson Commerce business. Together, the agency now offers clients end-to-end capabilities to inspire and deliver growth, all underpinned by world-class creativity, technology and data expertise.

Wunderman Thompson Commerce has delivered winning commerce capabilities for businesses across online retail, D2C, B2B, social and marketplaces. Led by Chief Commerce Officer Geoff Smeaton, the commerce team is made up of technical, project and strategic talent.

Lee Leggett [pictured], CEO of Wunderman Thompson Australia explained the decision: “Building our commerce capability has been a strategic priority for our business in the past year as we saw rapid change in consumer behaviours accelerated through COVID-19, and subsequently impacting what clients are asking of us.

“The strategic addition of Wunderman Thompson Commerce to our business will bolster our already strong offering in this space. We’re thrilled to have Geoff and his talented team join our business to help our clients grow even more.”

Smeaton said: “Bringing the well-established commerce offering formally together with the amazing creative capabilities of Wunderman Thompson is a fantastic win for both our clients and the Wunderman Thompson proposition in Australia and the broader Asia Pacific region.”

The commerce division will add a wide range of capabilities to Wunderman Thompson Australia including eCommerce platform builds and support, system integration with third parties, security assessment and analysis, and business operations and trading support. As well as bolstering existing capabilities such as conversion rate optimisation and testing. The commerce business has over 50 strong technology and software partners including HCL, Adobe/Magento, Salesforce, Shopify, commercetools and more.

Annette Male, CEO of Wunderman Thompson APAC said: “Bringing the strength of our commerce capabilities closer to the rest of our organisation, will accelerate the fastest growing area of our business that generated $14 billion of online transactions annually for our clients. As the only agency network to be recognised by Forrester as a leader in delivering commerce services, this integration further cements our position as the global omnichannel partner of choice to help our clients navigate and monetise direct-to-consumer platforms, marketplaces, and social commerce.”

Historically Wunderman Thompson Commerce has operated as a standalone business in Australia. With this integration, Wunderman Thompson Commerce will now formally be part of the Australian business, moving into the Melbourne office and reporting to Lee Leggett.

The news comes after the recently appointed Managing Director of the Melbourne office, Nick Muncaster. Alongside recent leadership promotions of Martin Beecroft as Chief Technology & Innovation Officer and Melanie Wiese as Chief Partnerships Officer.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Wunderman Thompson
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Stan Unveils Powerful Campaign To Ignite Passion Ahead Of The 2025 British & Irish Lions Tour
12/06/2025
Creative Company Supaflr Unleashes Directing Wizards Watts On The AUS/NZ Market
12/06/2025
Tubi International Boss David Salmon: ‘We’re Not Asking You To Be Completely Monogamous…But We Have The Largest Premium Content Library In Australia’ 
12/06/2025
TV Ratings (11/6/2025): 1M Tune In For Swimming Trials Finals
12/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?