World Surf League Sees The Value In New Tech To Engage Audience

World Surf League Sees The Value In New Tech To Engage Audience
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The World Surf League (WSL) has shaken off the shackles of the past and is embracing new technology as a way of bringing more fans into the fold.

The sport’s professional governing body broadcasts 800 hours of premium digital content featuring the world’s best surfers in the most exotic locations on the planet, working with partners to pioneer cutting-edge digital technology and capturing dozens of global events from air, land and sea.

The idea of putting the fans as close to the action as possible saw WSL recognise the importance of embracing new technology, and through its partnership with Samsung Electronics, it is able to do just that.

The WSL debuted on WorldSurfLeague.com a two-minute clip of former WSL World Champion C.J. Hobgood riding an incredible wave shot on location in beautiful Teahupo’o Tahiti by Rapid VR (Australia) and directed by Taylor Steele.

“Sports is a key passion point for Samsung, and we felt that surfing was the perfect sport to demonstrate our technological advancements in virtual reality,” Samsung Electronics director of experience marketing group, IT & mobile division Jamie Park said.

“Through our partnership with the WSL, we are able to establish deep-level connections to our fans and create once-in-a-lifetime experiences through our innovative technology and captivating WSL content.”

Currently available for viewing on Android devices and desktops, fans can judge the incredible results for themselves by going to WorldSurfLeague.com – use your mouse to toggle and enjoy the 360-degree, fully-immersive experience.

In addition to giving fans free access to unlimited broadcast-quality footage, the WSL also provides fans with personalized alerts letting them know when their favorite athletes are in the water or when key match-ups are about to take place.  All of this is done via the WSL’s mobile app and email, putting the fan in control of their viewing experience.   WSL also offers its fans the extremely popular “Heat Analyzer” product which allows them to re-watch every wave ridden by their favorite surfers shortly after conclusion of the relevant heat.

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