Wrike has introduced a new feature that helps marketers and creative professionals accelerate website updates and digital campaigns by adding HTML support to its proofing capability.
Already supporting more than 25 file formats covering a wide range of images, videos, and documents, Wrike’s HTML proofing will speed up the website production process for campaign managers, designers and web developers.
Offered as part of Wrike for Marketers, Wrike’s proofing feature allows teams to collaboratively review and approve digital assets including website pages, email, and landing page assets across marketing automation systems, CMS, and most cloud-based MarTech applications. Marketers can centralize proofing of digital assets into Wrike to accelerate their campaigns.
“Collaborating and reviewing static content, like collateral and print pieces, is easy; collaborating and reviewing digital web content is much more complicated,” said Georgetown University senior director of communications strategy & operations Frank Tramble.
“Web content is typically reviewed through a series of screenshots and multiple email threads. This opens the door to missing feedback and making mistakes and also makes this process very time-consuming and convoluted. The new HTML approver option in Wrike for Marketers has significantly increased the ease and ability of the review and approval process – internal and external stakeholders find the new process so much easier than before. Now, we can have all parties weigh in on the web content all in one single, centralised platform.”
The design and development of webpages involves a lot of constantly changing pieces – from graphic design, images, color schemes, and layout. Wrike’s new feature integrated in Wrike for Marketers attaches web content to a task or project from a URL, allows users to interact and provide visual markups, and easily compares snapshots with a live view of the webpage. Web teams can eliminate chaos and disruption, and reduce delays, challenges, and errors in the overall approval of a project.
Wrike for Marketers provides a seamless digital workflow across planning, execution, collaboration, approval, and reporting. The integrated proofing capabilities allow teams to:
· Streamline and centralise the review and approval process, ensuring teams deliver high quality web content faster. Teams can clearly identify approvers and approval deadlines to streamline the approval process.
· Invite clients and stakeholders to participate in the review and approval process whether or not they have a Wrike license. This allows for a more open collaboration process – more visibility enables better collaboration from more stakeholders.
· Keep time-sensitive projects on-time and on-budget with an easy-to-use interface. A positive user experience eliminates friction and chaos while increasing adoption.
“Wrike changes the workflow from inefficient and limited manual approval processes, to on-demand solutions that open the review process to a wider audience,” said Wrike VP of product management Alexey Korotich.
“With Wrike, leading organisations can help their teams simplify and streamline their creative and marketing production, spending less time on disjointed processes and instead focusing on serving the needs of their clients.”
Please login with linkedin to commentwrike
In this guest post, CTO of Wiise, Hamish Browne (pictured below), says tech’s new focus on privacy will lead to new rules and new ways of doing business for marketers… With the delicate balance between customer data and privacy in the spotlight like never before, the potential emergence of new standards and business models, is […]
Businesswoman, reality TV star, and social media personality Kim Kardashian has posted an ad for mysterious cryptocurrency Ethereum MAX [EMAX]. In a post on her Instagram story – where she has 228 million followers – Kardashian wrote: “Are you guys into crypto????” “This is not financial advice but sharing what my friends just told me […]
Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]
Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]
Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]
Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]
Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]
Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]