WPP’s Switched On Media Rebrands

WPP’s Switched On Media Rebrands
SHARE
THIS



Digital agency Switched On Media has announced it is dropping the ‘Media’ from its name to become ‘Switched On’.

Managing director Chris Hitchcock said the rebrand is designed to better reflect the company’s broader business focus and capability set.

He said the Switched On moniker conveys the broad business offering and expertise already within the business. Following the company’s recent 10th birthday, Hitchcock said it also aligns more closely with the agency’s future direction.

“Switched On better represents the wide-ranging skill set we have here – we’re much more than just media,” he said.

“Our expertise spans across paid media, SEO, social and creative, all underpinned by our data and research offering.

“Our brand identity now truly reflects who we are as a business, where we are heading in the future, and the values we live and breathe.

“Today, great work that drives efficient results must sit at the intersection of brand strategy, creative thinking, media smarts and platform technology. We believe our new name better reflects this type of truly integrated thinking.”

Chris Hitchcock

Chris Hitchcock

Hitchcock said the new name also speaks to the WPP-owned agecny’s greatest asset – its people.

“We’re [a] people business. Our people are our currency. This new lick of paint is a real reflection of the energy and expertise our people bring to the agency every day,” he said.

“Without being too hubristic, we have an incredibly diverse pool of exceptional talent within the agency who are delivering results we can all be proud of.  At Switched On, our philosophy is simple: we help bridge the gap between people and brands.

“We’re extremely proud of how far we have come in the last 10 years and couldn’t be more excited about what’s to come in the next 10.”

Please login with linkedin to comment

Switched On switched on media WPP

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]