Digital agency Switched On Media has announced it is dropping the ‘Media’ from its name to become ‘Switched On’.
Managing director Chris Hitchcock said the rebrand is designed to better reflect the company’s broader business focus and capability set.
He said the Switched On moniker conveys the broad business offering and expertise already within the business. Following the company’s recent 10th birthday, Hitchcock said it also aligns more closely with the agency’s future direction.
“Switched On better represents the wide-ranging skill set we have here – we’re much more than just media,” he said.
“Our expertise spans across paid media, SEO, social and creative, all underpinned by our data and research offering.
“Our brand identity now truly reflects who we are as a business, where we are heading in the future, and the values we live and breathe.
“Today, great work that drives efficient results must sit at the intersection of brand strategy, creative thinking, media smarts and platform technology. We believe our new name better reflects this type of truly integrated thinking.”
Hitchcock said the new name also speaks to the WPP-owned agecny’s greatest asset – its people.
“We’re [a] people business. Our people are our currency. This new lick of paint is a real reflection of the energy and expertise our people bring to the agency every day,” he said.
“Without being too hubristic, we have an incredibly diverse pool of exceptional talent within the agency who are delivering results we can all be proud of. At Switched On, our philosophy is simple: we help bridge the gap between people and brands.