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Reading: WPP’s Sir Martin Sorrell Slams Ad Industry For Being “Too Competitive”
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B&T > Advertising > WPP’s Sir Martin Sorrell Slams Ad Industry For Being “Too Competitive”
Advertising

WPP’s Sir Martin Sorrell Slams Ad Industry For Being “Too Competitive”

Staff Writers
Published on: 28th September 2017 at 11:05 AM
Staff Writers
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When he speaks, the industry listens, and WPP boss Sir Martin Sorrell’s recent appearance at Advertising Week in New York was no different.

Speaking as part of a panel at the event this week, Sorrell said the “tiddly-pop little industry” that is advertising is “too competitive”, before adding that he was “going to get shot for saying this”, according to AdWeek.

Sorell recognised that while winning is “really important” in advertising, the headlines that appear on trade publications “are the noise, not the compass”.

“Until there’s one agency, you can’t change that,” he said.

The industry god also believes there will be less agencies and holding companies down the track, and that agencies need to stop getting so hung up about competing with consulting firms.

Instead, Sorrell said what agencies should be worried about is being seen as a cost and being “benchmarked to death”.

“Many years ago, we were regarded as being an investment,” he said.

“Today we’re regarded as being a cost. If you invest in innovations and brands, you win.”

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TAGGED: advertising week, martin sorrell, sir martin sorrell, WPP
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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