As part of an overall consolidation with Mindshare Australia, IAG has moved the CGU media business to the agency effective immediately.
Mindshare has held the IAG account since the start of 2015, however this will be the first time the agency will work with CGU.
Brent Smart CMO for IAG said: “We’re pleased to extend our partnership with Mindshare as we move into 2018. It will be an exciting year for IAG brands and our work with Mindshare will be key to our ongoing success.”
Aaron Achurch client leader from Mindshare said: “I’m really looking forward to working with CGU as part of the IAG consolidation. The IAG team has great vision and energy which is contagious. We’re excited about expanding our partnership with IAG.”