We’re just days away from—hopefully—a time of relaxation, with Christmas just around the corner, as we come to the close of a monumental 2020. Ahead of the new year, what should we take with us, and what that we’ve learnt should we leave behind?
According to Landor designer, and WPP AUNZ young gun, Avi Bamra, the industry’s biggest challenge coming out of 2020 will be how we manage our workflows and time in studio.
The designer also revealed to B&T what his hopes are for the year ahead, saying: “I just wish to continue to grow and put myself in uncomfortable creative positions, in order to push myself to become a better designer and create truly fun and unique work.”
It’s that and more in this candid chat with Landor designer Avi Bamra.
B&T: Avi, why do you choose to work in brand marketing?
AB: The brand industry for me was the perfect choice as it’s an ever changing landscape. As a creative, I love that no two projects are ever the same.
That sense of discovery and the ability to have a creative impact was really important for both the growth of my creative abilities but also my growth as a person too.
Has your perspective on the industry changed since you began working in it to now?
It definitely has. To begin with I saw roles as very rigid, with creative, client-side and strategy being their own sub sections of a studio. This, however, has vastly changed the more I have been in the industry.
I now see all disciplines of design, strategy as well as accounts as one cohesive collective. This in turn has allowed me to dabble in the other ‘worlds’ and broaden my own understanding, confidence and skill set.
After all that has transpired across the industry during 2020, are you hopeful or resigned to what 2021 holds? What will the year look like?
As much as 2020 has been a tornado of events to say the least, I am super excited to see what the industry has been cooking up in the isolation of a pandemic.
I truly believe that in adversity and restrictions that creativity can thrive.
What are the greatest learnings of 2020 that will serve us well as an industry in 2021? And what aspects of our industry should we leave behind?
I think my biggest take from 2020 is to have a stricter work/life balance.
Whether it’s a brisk afternoon walk or an early morning coffee trip, it’s the little things and taking a breather has helped me in some serious burn out phases.
What are our industry’s greatest challenges? How do we solve them?
I think the industry’s biggest challenge coming out of 2020 will be how we manage our workflows and time in studio.
I know that we’ve had to become very self-driven whilst working from home, but it definitely has it’s goods and bads. A big example for us is that collaborative synergy you have when working in the same creative space just can’t be replicated on VC.
With that in mind, will we revert back to 100 per cent in studio or are people willing to create a more fluid working experience with a balance between WFH and in house? Time will tell!
And, finally, what are your hopes for yourself? What could bring you fulfillment in 2021?
For 2021, I just wish to continue to grow and put myself in uncomfortable creative positions, in order to push myself to become a better designer and create truly fun and unique work.
Something specific I wish to put more time in is my own venture into more illustration. This means trying to grow my little side project on Instagram (@avibamra) that is ironically my creative escape from my creative work.
2019 had everyone facepalming at the state of the world, 2020 had us shrugging with uncertainty about the future and 2021 is the year we all exchanged and watched the drama unfold. From sharing the collective thought of oh my God when will this end to a common appreciation for simple meet-cutes, Tinder Gen Z […]
The Australian Olympic Committee (AOC) announced internet domain registrar, GoDaddy as the winner of the 2021 Inspiration awards for excellence in Olympic marketing in Sydney last Thursday night. GoDaddy’s ‘Dream It. Build It’ campaign earned the top of the podium in a highly competitive field, ahead of Speedo’s ‘Made for Aussies, worn by Olympians’ and […]
Zoe Aitken (main photo) is the head of consulting at leading behavioural science and innovation consultancy Inventium and has over 20 years’ experience helping organisations develop customer-centric growth strategies and innovation. In her latest post for B&T, Aitken offers expert tips if 2021 (and you know what) has left your creative juices baked… Fear and […]
Road safety behaviour change campaigns, created by local university students to educate young drivers about the risks of driving fatigued, launched nationally across Australia this morning. The campaigns are now featuring across digital assets in metropolitan and regional Victoria, New South Wales, Queensland and Western Australia, and will run for the next two weeks on […]
This holiday season Lego Australia will be conducting a giant rebuild of the world at the Sydney Opera House. LEGO® Australia will be inspiring children and families once again through their remarkable Christmas Giant builds. Thanks to an exciting partnership with the Sydney Opera House, the activation will take centre stage on the iconic Forecourt. […]
Tourism Northern Territory’s film, ‘Seek Different’, created by KWP!, has been named the World’s Best Tourism Film – Region after being awarded the top prize at the 2021 International Committee of Tourism (CIFFT) Film Festivals Circuit held in Valencia, Spain last Friday. The circuit brings together the world’s best tourism film festivals from four continents, […]
Converse has teamed up with brand experience agency, Amplify, to launch ‘Renew Labs Fitzroy’, an experimental retail experience that showcases creativity, co-creation, and promotes sustainable shoe consumption and usage. This centre is located in Melbourne’s Fitzroy suburb, and will host intimate creative workshops, in which consumers will be encouraged to customise their ‘Chucks’ with patches, […]
Creative design marketplace, DesignCrowd, has announced reaching the milestone of one million registered designers on its global platform. The Aussie crowdsourcing start-up currently has a 1,004,000-strong freelance designer network, which has grossed over $A62 million since the company’s 2008 launch. The network have completed over 26 million graphic, logo and web designs for both small […]
The Chiefs and Optus today announce a partnership extension that will see the brands continue to collaborate around gaming content in Australia for a further 12 months. The news follows a successful 12-month partnership, including members of The Chiefs featuring in Optus’ Gamer Plan launch supporting the development of Optus’ Streaming Booth. Much of the […]
During the month of October, $A8.5 million was spent in digital travel advertising and digital impressions were up almost 40 per cent from September, according to the Nielsen Ad Intel report. The report found that the top advertisers amongst cruise lines from October in order are Emerald Cruises, Oceania Cruises, and Royal Caribbean. Amongst the […]