WPP Snags Aussie Olympic Creative Account Just In Time For Rio

WPP Snags Aussie Olympic Creative Account Just In Time For Rio
SHARE
THIS



WPP AUNZ, the region’s largest marketing services group, today announced its partnership with the Australian Olympic Committee and its appointment as the official creative advertising agency for the Australian Olympic Team.

As part of the partnership, WPP AUNZ will develop a national creative campaign aimed at increasing fan engagement and broad awareness of the 2016 Australian Olympic Team both in the lead-up to and during the 2016 Rio Olympics through a variety of communications activities.

Mike Connaghan, CEO WPP AUNZ (pictured above) said: “The Olympics are the pinnacle of the sporting world and an event that Australians have long been passionate about.  We’re incredibly honoured to partner with the AOC to help drive more engagement with, and support for, our outstanding Olympic team.”

“For the first time the AOC has brought together a variety of sponsorships to create a nationwide campaign to engage Australians with the 2016 Australian Olympic Team. We are very excited to have the expertise of WPP AUNZ to take the lead on the creative direction and even more excited to use it to rally the nation in support,” said Kitty Chiller, Chef de Mission, Australian Olympic Team.

The campaign will be developed and executed through WPP AUNZ’s specialist agency 1 Kent St, and will include the development of strategy and creative across all touchpoints such as TV, OOH, print, social and digital.

Simon Collins, 1 Kent St creative director said: “Getting Aussies to support their Olympic Team may sound a bit like teaching fish to swim, but the sheer breadth of the target audience – basically, the entire population of the country – is what makes the brief so challenging; how can you hope to engage with every single demographic without being boringly safe, or bland or clichéd – or all three.”

WPP AUNZ will also work closely with media partners including Channel 7, APN Outdoor and News Corp to ensure maximum reach and impact.

Please login with linkedin to comment

australian olympic committee WPP AUNZ

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]